Ian Baines worked as a Production engineer at BAE Systems then developed his career through product management to become Marketing Director and subsequently Managing Director of several high-tech SME’s. He has significant experience in the development and implementation of marketing plans and has a particular interest in the evaluation of marketing activities.
His MBA focussed on the role of SME’s and the development of suitable export strategies for high-tech organisations. He worked at Cranfield University developing their Aerospace Sector relationships and developing the student recruitment team. He is a Fellow of the CIM.