Joy Hawthorne was previously a Commercial Director for GfK NOP, where for over 12 years she managed key accounts for numerous Government, financial and regulatory bodies/agencies. She now works as an independent customer research consultant for clients primarily in the retail, public sector and financial industry. Joy has an MBA, BA Hons in Marketing, PG Dip in Marketing, PG Cert in Teaching in Higher Education and is a Fellow of the CIM.

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