Neil Brooks has been running his own marketing consultancy, Adduce Marketing, since 2004 after a successful career in marketing within high-technology sectors. Unlike his corporate background, Neil’s Adduce Marketing focus is exclusively on small businesses where management time and budgets are restricted. In the last few years he has worked in a broad range of industry sectors and in both B2B and B2C environments.
In between client projects, Neil is an Associate Lecturer at both Oxford Brookes and Brunel universities, lecturing in Marketing, Economics and Corporate Strategy. He has developed a research interest in measuring marketing effectiveness in small businesses and has written academic papers and presented at conference on this subject.