Peter has had a lengthy relationship with CIM & before that, CAM. In the 1980s he lectured on media topics for CAM at the College for Distributive Trades in Leicester Square. In the 1980s & 1990s he served as a CAM examiner. All this re-started in 2011 when Peter became an Assignment Tutor working with candidates through the Oxford College of Marketing. He has held that post for 9 years.
Peter’s media career enabled him to plan media, buy media, sell media and, above all, research media. A lengthy career of planning, buying and research roles in a number of agencies culminated in the role of Media Research Director of full-service agency WCRS and then its media successor, the Media Planning Group. Before that Peter worked for, among others, IPC Magazines, Carat, JWT & Davidson Pearce. For several years he worked as head of research and commercial strategy for satellite TV channel, UKTV.
After 2006, Peter worked as a consultant. His major project was to serve between 2006 and 2010 as the General Manager of the newest ‘joint industry’ media research contract, UKOM which has aimed to provide a planning & buying currency for online advertising.
Contribution to industry initiatives has been an ongoing theme. Peter has represented agency interests on the Technical Groups of the two major industry research currencies, BARB and the National Readership Survey, all the while serving on a host of industry research working & technical study groups. Subsequently, he was elected a Fellow of the Institute of Practitioners in Advertising. He has served as the chairman of the Media Research Group.
Peter has been a prolific speaker at advertising and media industry conferences and have published a number of articles in trade and specialist magazines. He also won the Grand Prix at the IPA Media Awards and in another year, the Media Research Category award. In 2007 he wrote a media training module for the IPA, Planning for Integration. In a wider educational context, in his younger days Peter read History at Trinity College, Cambridge.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
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