Peter BowmanI have had a lengthy relationship with CAM & CIM. In the 1980s I lectured on media topics for CAM at the College for Distributive Trades in Leicester Square. In the 1980s & 1990s I served as a CAM examiner. In that capacity I attended many of the annual briefings for lecturers at Coton. My CAM career re-started in 2011 when I became an Assignment Tutor working with candidates through the Oxford College of Marketing. I have held that post for 5 years.

My media career enabled me to plan media, buy media, sell media and, above all, research media. A lengthy career of planning, buying and research roles in a number of agencies culminated in the role of Media Research Director of full service agency WCRS and then its media successor, the Media Planning Group.

Before that I worked for, among others, IPC Magazines, Carat, JWT & Davidson Pearce. My formal career ended after several years working as head of research and commercial strategy for satellite TV channel, UKTV.

After 2006 I have worked as a consultant. My major project was to serve between 2006 and 2010 as the General Manager of the newest ‘joint industry’ media research contract, UKOM which has aimed to provide a planning & buying currency for online advertising.

Contribution to industry initiatives has been an ongoing theme. I have represented agency interests on the Technical Groups of the two major industry research currencies, BARB and the National Readership Survey, all the while serving on a host of industry research working & technical study groups. Subsequently, I was elected a Fellow of the Institute of Practitioners in Advertising. I have served as the chairman of the Media Research Group.

I have been a prolific speaker at advertising and media industry conferences and have published a number of articles in trade and specialist magazines. I have won the Grand Prix at the IPA Media Awards and in another year, the Media Research Category award. In 2007 I wrote a media training module for the IPA, Planning for Integration. In a wider educational context, in my younger days I read History at Trinity College, Cambridge.

"OXCOM has a great online platform and offers very prompt support"
Veronica Bogdacenco
"Experienced and helpful tutors who have guided me well through the course"
Linda Mangsatabam
"The study materials are excellent and the webinars are hugely helpful"
Emma Smith-Bodie
"The tutors are very knowledgeable and top in the field!"
"I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing"
Mohammed Ismaiel
"I recommend studying with Oxford College of Marketing"
Beth Mahoney