Peter has had a lengthy relationship with CIM & before that, CAM. In the 1980s he lectured on media topics for CAM at the College for Distributive Trades in Leicester Square. In the 1980s & 1990s he served as a CAM examiner. All this re-started in 2011 when Peter became an Assignment Tutor working with candidates through the Oxford College of Marketing. He has held that post for 9 years.
Peter’s media career enabled him to plan media, buy media, sell media and, above all, research media. A lengthy career of planning, buying and research roles in a number of agencies culminated in the role of Media Research Director of full-service agency WCRS and then its media successor, the Media Planning Group. Before that Peter worked for, among others, IPC Magazines, Carat, JWT & Davidson Pearce. For several years he worked as head of research and commercial strategy for satellite TV channel, UKTV.
After 2006, Peter worked as a consultant. His major project was to serve between 2006 and 2010 as the General Manager of the newest ‘joint industry’ media research contract, UKOM which has aimed to provide a planning & buying currency for online advertising.
Contribution to industry initiatives has been an ongoing theme. Peter has represented agency interests on the Technical Groups of the two major industry research currencies, BARB and the National Readership Survey, all the while serving on a host of industry research working & technical study groups. Subsequently, he was elected a Fellow of the Institute of Practitioners in Advertising. He has served as the chairman of the Media Research Group.
Peter has been a prolific speaker at advertising and media industry conferences and have published a number of articles in trade and specialist magazines. He also won the Grand Prix at the IPA Media Awards and in another year, the Media Research Category award. In 2007 he wrote a media training module for the IPA, Planning for Integration. In a wider educational context, in his younger days Peter read History at Trinity College, Cambridge.








