Robyn MacMillan is a self proclaimed nerd who was put on this earth to help organizations and individuals to understand their marketing data and demystify Martech. Her education within this field spans to a PHD, and she can often be found at a conference or with her nose buried in a white paper or article.
From working within large corporations and brands Robyn decided to take the plunge and create her first marketing based business 7 years ago, and sprouted a new business in Gothenburg three years ago. Robyns missions has always been to make complicated things more accessible and show how data and martech can boost organizations and marketing roles to get more out of their marketing inputs (and make the results more tangible and usable within all settings and levels of an organization)
Martech is an area of marketing that is consistently growing, and is currently in the spotlight due to the accessibility of AI tools and platforms. Robyn specializes in staying ahead of the game within this area, and makes this seemingly overwhelming area understandable with easy to implement tactics, so we can all begin to master martech.








