Tim Lane spent his early years in FMCG sales and marketing, mainly with Proctor and Gamble. After a spell as a national sales manager, he was a partner in the family leisure business, until it was eventually sold to Whitbread. Tim then acted as consultant marketing director to a children’s leisure business until he emerged to work as a freelance marketing tutor and associate lecturer at various universities, including the University of Brighton, teaching Marketing Strategy, Management and Leadership Programmes, which he has now been doing for over 20 years.
He has an MBA, a Post Graduate Professional Diploma in Marketing, is a qualified teacher, has a first degree in Business Studies and spent many years as a CIM Examiner. He teaches online and face-to-face, supports students taking professional qualifications and designs courses and programmes for various bodies.
His areas of interest include strategic marketing planning, business strategy, management, and Leadership. Outside of work, Tim is a keen tennis player and cyclist.