Transform your organisation into a truly customer-first business in just 13 weeks.

In partnership with Martin Newman, our Mini MBA will equip you with the tools and skills needed to create a fully customer centric business.

Designed for business owners and senior management across consumer facing sectors or those who want to fast track their career, this forward-thinking course will take you through the fundamentals of customer centricity. It will enable you to drive customer-led change within your organisation and improve bottom-line profitability.

Mini MBA in Customer Centricity
£1350 +VAT

Study Options and Start Dates

This course is delivered through two live webinars as well as two live Q&A sessions.

Next start date: 18th September 2023

What’s Included

13 on-demand practical lessons

4 live online sessions with Martin Newman

A digital copy of Martin Newman’s book ‘The Power of Customer Experience’

Podcasts delivered by Martin Newman

A final post-graduate assessment, graded by an expert tutor

What’s Involved

The Mini MBA in Customer Centricity will provide you with a framework to create truly customer first business and to reap the commercial benefits of doing so. You’ll learn how to create a culture centred around employee empowerment and how to increase customer lifetime value. From great customer service, to personalised customer experience and the internal operating models and policies required, you’ll learn how to drive customer-led change within a business.

Module 1: Employee Engagement

To be customer centric, you must cultivate employee satisfaction. Learn how to create an organisational culture that helps to deliver customer centricity.

Module 2: Social Responsibility

Social Responsibility is more than a tick box exercise. Learn how to develop social responsibility policies that prove to customers and employees you’re taking it seriously.

Module 3: Diversity and Inclusion (inside and outside the organisation)

The more diverse and inclusive your business is the more successful you’ll be.

Assess gaps in diversity and inclusion within an organisation and plan for the future.

Module 4: Customer Experience

Learn how to create a customer experience across all your channels and touchpoints that meets the needs of your most important customer segments.

Module 5: Technology as an Enabler

We tend to overestimate the impact of technology in the short-term and underestimate its impact in the longer-term. Learn how to prioritise and evaluate the technology solutions required to deliver the experience your customers expect.

Module 6: Channel Strategy

To be successful, you need more than an omni-channel strategy. You need to develop a customer-centric channel strategy based on the needs of your most important customer cohorts.

Module 7: Customer Centric Marketing

Understand the opportunity to drive up profitability by moving from push to pull communications and how personalisation can help turn customers into fans.

Module 8: Organisation Structure and Skills

To ensure customers receive consistent experiences through all channels and touchpoints, you need to define an operating model to deliver customer centricity within the organisation.

Module 9: Measuring what Really Matters

Cut through the noise about big data to get to actionable insight. Learn how to successfully measure and evaluate customer centricity in an organisation.

Module 9: Activation Plan

The key to the successful implementation of customer centricity across your organisation is to have a prioritised plan of action. Our activation plan will provide you with the framework and steps for achieving true customer centricity.

Individually, the Mini MBA is about ensuring the future success of your business and becoming a leader in your field. Collectively, it is about changing the culture, outlook and mindset of your business to put the customer at the heart of all that you do.

If you are interested in placing your team or organisation through the Mini MBA, get in touch for more information about our corporate training.

The course costs £1,350 + VAT

We provide payment plans to suit most students.

There are no formal training requirements to join this course. The course is aimed at business owners, senior managers with strategic responsibilities who wish to change and challenge the norm – or those who wish to fast-track their career. You can start the Mini MBA in Customer Centricity at various points throughout the year.

About Martin Newman

One of the world’s leading authorities on customer centricity, Martin is a force for positive change for both consumers and brands.

With his finger on the pulse of consumer behaviour, wants and needs he is a leading authority on customer experience and customer centricity. Helping consumer facing businesses and brands to future proof their businesses by putting the customer at the heart of all they do.  Championing consumers, brands and businesses.

Known as the Consumer Champion and founder of Customer Service Action, and The Customer First Group. Martin has been working in the consumer-facing sector for 40 years, founding and chairing e-commerce consultancy Practicology, and heading up multichannel operations for brands such as Burberry, Ted Baker and Harrods.

Martin regularly appears on BBC, Sky News, Channel 5 and other media outlets to talk about consumer behaviour, customer service and related business issues across retail, consumer goods, hospitality and other consumer sectors.

A passionate speaker, presenter, and author of the award-nominated 100 Practical Ways to Improve Customer Experience, and The Power of Customer Experience, Martin offers practical and humorous advice on the challenges facing modern customer-facing businesses and how they need to transform their end-to-end customer experience in the face of a changing market.

Martin Newman
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen S.
Zahreen S.