In partnership with Martin Newman, our Mini MBA will equip you with the tools and skills needed to create a fully customer centric business.

Designed for business owners and senior management across consumer facing sectors or those who want to fast track their career, this forward-thinking course will take you through the fundamentals of customer centricity, enabling you to drive customer-led change within your organisation and improve bottom-line profitability.

Course Price : £1200 +VAT

Next Start Date – September 13th 2021

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Course Features

  • 12 on-demand practical lessons

  • Live online sessions with Martin Newman

  • A digital copy of Martin Newman’s book ‘The Power of Customer Experience

  • Online discussion groups

  • A final post-graduate standard assessment, graded by an expert tutor

  • Access to a range of reading material and case studies

  • Podcasts delivered by Martin Newman

The Mini MBA In Customer Centricity will provide you with a framework to create truly customer first business and to reap the commercial benefits of doing so. From creating a culture centred around employee empowerment, to the drivers of customer lifetime value, including great customer service, personalised customer experience as well as the internal operating models and policies required; you’ll learn how to drive customer-led change within a business.

CPD Member

Entry Level Requirements

There are no formal training requirements to join this course. The course is aimed at business owners, senior managers with strategic responsibilities who wish to change and challenge the norm – or those who wish to fast-track their career.

You can start the Mini MBA in Customer Centricity throughout the year; June, September and February.

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Mini MBA in Customer Centricity

Module Content

Module 1

Employee Engagement

To be customer centric, you must be employee first.

Learn how to create an organisational culture that helps to deliver customer centricity.

Module 2

Social Responsibility

Social Responsibility must be more than a tick box exercise. Learn how to develop social responsibility policies that prove to customers and employees you’re taking it seriously.

Module 3

Diversity and Inclusion (inside and outside the organisation)

The more diverse and inclusive your business is the more successful you’ll be.

Assess gaps in diversity and inclusion within an organisation and plan for the future.