The Introduction to Analytics course introduces the key aspects of digital analytics and measurement to better understand website and digital marketing campaign performance.

From this course, you’ll gain an understanding of:

  • The fundamentals of web analytics and measuring clickstream data

  • The key tools and vendors available for successful measurement of web activities

  • How to utilise qualitative insights alongside web analytics and the tools available to achieve this

  • The fundamentals of testing and optimisation to assist in improving performance in the future

An Introduction to Analytics


This The Essentials of Digital Marketing online course is worth 7 hours of CPD.

If you have any queries regarding the online courses please contact

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Upon registering for one of the online courses, you will be given access to our online learning platform hosting the pre-recorded multi-media workshop presentations. Each individual course contains five online workshops for you to work through at your own pace and complete.

Once you have completed the online sessions, you will be awarded a certificate of completion from Oxford College of Marketing. In addition each course series offers the opportunity to accumulate Continuing Professional Development (CPD) hours.

Each individual course is only £99.Or why not take advantage of one of our package deals, buy three course  together for £250 and for the full package of five courses the price is £350.

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