The Essentials of Digital Marketing course introduces the fundamentals of digital marketing, looking at the key channels, concepts and metrics. It focuses on the key digital techniques that are required to create a successful digital marketing campaign.

From this course, you’ll gain an understanding of:

  • Key digital technological developments and their impact on organisations today
  • Core digital marketing tools techniques including search engine marketing, content marketing and affiliate marketing.
  • How these techniques can be used within a successful digital marketing campaigns
  • Key digital marketing metrics – what they mean and how they can be measured

The Essentials of Digital Marketing


This The Essentials of Digital Marketing online course is worth 7 hours of CPD.

If you have any queries regarding the online courses please contact

Upon registering for one of the online courses, you will be given access to our online learning platform hosting the pre-recorded multi-media workshop presentations. Each individual course contains five online workshops for you to work through at your own pace and complete.

Once you have completed the online sessions, you will be awarded a certificate of completion from Oxford College of Marketing. In addition each course series offers the opportunity to accumulate Continuing Professional Development (CPD) hours.

Each individual course is only £99.Or why not take advantage of one of our package deals, buy three course  together for £250 and for the full package of five courses the price is £350.

Apply Online