The Essentials of Digital Marketing course introduces the fundamentals of digital marketing, looking at the key channels, concepts and metrics. It focuses on the key digital techniques that are required to create a successful digital marketing campaign.

From this course, you’ll gain an understanding of:

  • Key digital technological developments and their impact on organisations today

  • Core digital marketing tools techniques including search engine marketing, content marketing and affiliate marketing.

  • How these techniques can be used within a successful digital marketing campaigns

  • Key digital marketing metrics – what they mean and how they can be measured

The Essentials of Digital Marketing

£9900+VAT

If you have any queries regarding the online courses please contact enquiries@oxfordpeg.com.

Upon registering for one of the online courses, you will be given access to our online learning platform hosting the pre-recorded multi-media workshop presentations. Each individual course contains five online workshops for you to work through at your own pace and complete.

Once you have completed the online sessions, you will be awarded a certificate of completion from Oxford College of Marketing.

Each individual course is only £99. Or why not take advantage of one of our package deals, buy four courses for the price of £300.

“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.