Our Certificate in Digital Marketing takes around 50 hours to complete. This progressive course will guide you through some of the key fundamentals of digital marketing, planning and executing digital campaigns as well as how to effectively measure campaign success. The Certificate in Digital Marketing comprises of five compulsory modules and the overall qualification can be completed in approximately nine months.
The five units that must be completed to gain the Certificate in Marketing are: Essentials of Digital Marketing, Digital Marketing Planning, Marketing Fundamentals, Digital Analytics and Online Customer Experience. Delegates will also gain recognition for each unit achieved with an individual ‘Award’. For example, once the Digital Analytics unit is complete, this will be recognised with a ‘Award in Digital Analytics’. This can be instantly added to a CV to acknowledge the achievement of completing the unit successfully.
- Single Module £285.00 +VAT
Oxford College of Marketing is an OCN London Approved Centre and the ‘Certificate in Digital Marketing is accredited by OCN London, and registered by Ofqual as a regulated level 4 qualification. Units are assessed through written assignments and exemptions from units are available.
Certificate in Digital Marketing Course Modules
Essentials of Digital Marketing – Mandatory Unit
Understand the key benefits of organisations undertaking digital marketing activities, and how they can be integrated with more traditional marketing.
Digital Marketing Planning – Mandatory Unit
Learn how to plan digital marketing activities and how the developing technology affects potential customers and their needs.
Marketing Fundamentals – Mandatory Unit
This unit is ideal for learning the basics of marketing for the first time or it can be used as revision by more experienced professionals. If you have previous marketing experience or qualifications, you may be eligible for an exemption. The module covers:
Digital Analytics – Mandatory Unit
Measuring digital marketing activities is one of the key challenges facing businesses today. Understand how digital marketing activities can be successfully monitored, measured, analysed and optimised to improve results and ROI.
Digital Customer Experience – Mandatory Unit
The customer should be at the heart of everything a marketer does. Understand the importance of digital customer experience and explore how this can affect the relationship between an organisation and customer. This module covers:
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