The Oxcom Diploma in Digital Marketing consists of 10 units in total and to achieve the full Diploma qualification, you must complete 8 units.
After successful completion of each unit, your achievement will be instantly recognised with an ‘Award’. For example, on successful completion of the Social Media Marketing unit, you will gain ‘Award in Social Media Marketing’ to add to your CV.
Essentials of Digital Marketing (Mandatory Unit)
This unit will help you understand the key benefits of organisations undertaking digital marketing activities, and how they can be integrated with more traditional marketing. You’ll learn about the key elements of digital campaigns including objective setting, budgeting, and implementation.
Marketing Fundamentals (Mandatory Unit)
This unit is ideal for learning the basics of marketing or it can be used as revision by more experienced professionals. If you have previous marketing experience or qualifications, you may be eligible for an exemption.
Digital Marketing Planning (Mandatory Unit)
In this unit you will learn how to develop digital marketing strategy and plans, as well as how developing technology can affect customers and their needs.
Digital Analytics (Mandatory Unit)
Measuring digital marketing activities is one of the key challenges facing businesses today. This unit will give you an understanding of how digital marketing activities can be successfully monitored, measured, analysed and optimised to improve results and ROI.
Online Customer Experience (Mandatory Unit)
The customer should be at the heart of everything a marketer does. This unit will help you to understand the importance of digital customer experience and explore how this can affect the relationship between an organisation and customer.
Social Media Marketing (Elective Unit)
This unit explores the importance of social media and how brands can use social media to its advantage. Learn how you can effectively communicate with your customers through social media and create a successful social media strategy.
Digital Advertising (Elective Unit)
With more customers using digital channels, digital advertising is a must to get your brand’s message in front of your target audience. In this unit you will learn about the different digital advertising techniques and how they can help organisations achieve their digital marketing objectives.
Search Engine Marketing (Elective Unit)
With the majority of product research starting with a search engine, understanding search engine marketing/techniques is now critical for marketers. This unit will help you understand the key differences between paid and optimised search and how to develop effective search campaigns.
Content Marketing (Elective Unit)
Content marketing provides brands with the ability to build relationships with customers and avoid less effective ‘hard sell’ tactics. This unit will develop your knowledge of how content marketing can be used to effectively communicate with customers through a variety of digital channels.
Email Marketing (Elective Unit)
Email marketing is one of the oldest forms of digital marketing, yet it continues to be an important communication tool for organisations. In this unit, you will learn how organisations can utilise email marketing to successfully communicate with customers and prospects.