Our Diploma in Digital Marketing is designed for anyone who wants to increase their practical experience and insight into all things digital. If you want to improve your knowledge of digital marketing, this will be the right qualification for you.

Accredited by OCN London and Ofqual, this Level 4 qualification will take you through the fundamentals of digital marketing and you will learn how to plan and execute effective digital campaigns. The course takes approximately 12 months to complete.

Diploma in Digital Marketing
From £2280 + VAT

Study Options and Start Dates

The Oxcom Diploma in Digital Marketing can be studied through online distance learning, which can be started at any time.

What’s Included

3 years of access to learning material

Full access to our online learning platform

Downloadable podcasts

Unlimited support access

Interest-free payment options

What’s Involved

The Oxcom Diploma in Digital Marketing consists of 10 units in total and to achieve the full Diploma qualification, you must complete 8 units.

After successful completion of each unit, your achievement will be instantly recognised with an ‘Award’. For example, on successful completion of the Social Media Marketing unit, you will gain ‘Award in Social Media Marketing’ to add to your CV.

Essentials of Digital Marketing (Mandatory Unit)

This unit will help you understand the key benefits of organisations undertaking digital marketing activities, and how they can be integrated with more traditional marketing. You’ll learn about the key elements of digital campaigns including objective setting, budgeting, and implementation.

Marketing Fundamentals (Mandatory Unit)

This unit is ideal for learning the basics of marketing or it can be used as revision by more experienced professionals. If you have previous marketing experience or qualifications, you may be eligible for an exemption.

Digital Marketing Planning (Mandatory Unit)

In this unit you will learn how to develop digital marketing strategy and plans, as well as how developing technology can affect customers and their needs.

Digital Analytics (Mandatory Unit)

Measuring digital marketing activities is one of the key challenges facing businesses today. This unit will give you an understanding of how digital marketing activities can be successfully monitored, measured, analysed and optimised to improve results and ROI.

Online Customer Experience (Mandatory Unit)

The customer should be at the heart of everything a marketer does. This unit will help you to understand the importance of digital customer experience and explore how this can affect the relationship between an organisation and customer.

Social Media Marketing (Elective Unit)

This unit explores the importance of social media and how brands can use social media to its advantage. Learn how you can effectively communicate with your customers through social media and create a successful social media strategy.

Digital Advertising (Elective Unit)

With more customers using digital channels, digital advertising is a must to get your brand’s message in front of your target audience. In this unit you will learn about the different digital advertising techniques and how they can help organisations achieve their digital marketing objectives.

Search Engine Marketing (Elective Unit)

With the majority of product research starting with a search engine, understanding search engine marketing/techniques is now critical for marketers. This unit will help you understand the key differences between paid and optimised search and how to develop effective search campaigns.

Content Marketing (Elective Unit)

Content marketing provides brands with the ability to build relationships with customers and avoid less effective ‘hard sell’ tactics. This unit will develop your knowledge of how content marketing can be used to effectively communicate with customers through a variety of digital channels.

Email Marketing (Elective Unit)

Email marketing is one of the oldest forms of digital marketing, yet it continues to be an important communication tool for organisations. In this unit, you will learn how organisations can utilise email marketing to successfully communicate with customers and prospects.

Distance Learning
£2280 +VAT

Single Unit
£285 +VAT

We provide payment plans to suit most students

The Oxcom Diploma in Digital Marketing is equivalent to a Foundation Degree, so we recommend that you have one of the following before studying at this level:

  • A Levels or relevant Level 3 marketing qualification
  • 6 months to a year’s marketing experience
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen S.
Zahreen S.

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