Our Diploma in Digital Marketing is designed for anyone who wants to increase their practical experience and insight into all things digital.
This forward-thinking, dynamic course will take you through the fundamentals of digital marketing, campaign planning and execution and most importantly, how to measure and analyse to improve return on investment. Made up of five compulsory units and three elective units, the course takes approximately one year to complete.
The course consists of 10 units in total and to achieve the full ‘Diploma in Digital Marketing’, you must complete 8 units. On completion of 5 compulsory units, you will achieve a ‘Certificate in Digital Marketing’. After successful completion of each unit, delegates can instantly recognise this with an ‘Award’. For example, if you successfully complete the Social Media Marketing unit, you can recognise this as an ‘Award in Social Media Marketing’ and you can instantly add recognition of your achievement to your CV.
Distance Learning
- Single Module £285.00 +VAT
Oxford College of Marketing is an OCN Approved Centre and the Diploma in Digital Marketing is accredited by OCN London and Ofqual as a level 4 qualification. All units are assessed via a written workbook assessment. Exemptions are available.
Who should study the Diploma in Digital Marketing?
A wide range of delegates will find this course essential to their career progression and digital marketing understanding. This course is designed to help you achieve:
Diploma in Digital Marketing Course Modules
Essentials of Digital Marketing – Mandatory Unit
Understand the key benefits of organisations undertaking digital marketing activities, and how they can be integrated with more traditional marketing.
Marketing Fundamentals – Mandatory Unit
This unit is ideal for learning the basics of marketing for the first time or it can be used as revision by more experienced professionals. If you have previous marketing experience or qualifications, you may be eligible for an exemption. The module covers:
Digital Marketing Planning – Mandatory Unit
Learn how to plan digital marketing activities and how the developing technology affects potential customers and their needs.
Digital Analytics – Mandatory Unit
Measuring digital marketing activities is one of the key challenges facing businesses today. Understand how digital marketing activities can be successfully monitored, measured, analysed and optimised to improve results and ROI.
Online Customer Experience – Mandatory Unit
The customer should be at the heart of everything a marketer does. Understand the importance of digital customer experience and explore how this can affect the relationship between an organisation and customer. This module covers:
Social Media Marketing – Elective Unit
Understand and explore the hype behind social media and how your organisation can use social media to its advantage. Learn how you can effectively communicate with your customers through social media.
Digital Advertising – Elective Unit
With more customers using digital channels, digital advertising is a must to get your brand message in front of your target audience. Learn about the different digital advertising techniques and how they can help organisations achieve their digital marketing objectives.
Search Engine Marketing – Elective Unit
With the majority of product research starting with a search engine, understanding search engine marketing/techniques is now critical for marketers. Learn about the key differences between paid and optimised search and how to develop effective search campaigns.