If you are new to sales and wish to gain a formal practical qualification demonstrating your knowledge, skills, behaviours and competence of working in a sales professional role, the APS Diploma in Sales Professionalism could be right for you. The qualifications are suitable for individuals working in, or hoping to work in, a variety of selling and sales representative roles, with selling to clients, customers and businesses as a major component of their role.

By achieving the qualification learners will cover the required essentials of selling and sales representation at this level. The core units cover the extremely important areas of; product knowledge, winning business, proposals and negotiation, sales presentations and selling. The range of optional units allows learners the scope to choose those areas most relevant to them, as follows; finding/generating opportunities, planning sales activities, sales territory management, keeping and developing business, leveraging resources and professional performance.

To achieve the Diploma in Sales Professionalism, delegates must successfully complete the following units:

  • Undertake sales presentations and demonstrations

  • Negotiating, handling objections and closing sales

  • Generating new opportunities and prospects

  • Monitor products/services for cross-selling and up-selling

  • Planning Sales Activities

  • Obtain and analyse sales related information

  • Using Sales technology systems

  • Ethical, legal and professional requirements and development

Course Details

Entry Requirements

This level of study is perfect for those who are in their first sales role or who are aspiring to work in a sales environment. Delegates to not have to have any formal training to start studying at this level.

What will you learn?

With the Diploma in Sales Professionalism, you will undertake four compulsory units and for elective units and fulfil the learning outcomes below:

Undertake sales presentations and demonstrations

  • Be able to establish required elements of sales presentations / demonstrations
  • Be able to develop sales presentations / demonstrations
  • Be able to deliver sales presentations / demonstrations

Negotiating, handling objections and closing sales

  • Be able to plan for negotiations, handling objections and closing the sale
  • Be able to handle and deal with objections
  • Be able to negotiate with customers for mutual benefit
  • Be able to appropriately close the sale

Generating new opportunities and prospects

  • Be able to contact prospects for lead generation
  • Understand and gain prospects interest in sales opportunities
  • Be able to establish prospects desire through features and benefits
  • Be able to convert prospects and qualify leads

Monitor products/services for cross-selling and up-selling

  • Be able to review sales delivery progress
  • Be able to complete sales delivery procedures
  • Be able to use sales delivery information for cross-selling and up-selling

Planning Sales Activities

  • Be able to use information for planning sales activities
  • Be able to produce sales activity plans
  • Be able to monitor and control sales activity plans
  • Be able to evaluate sales activity plans

Obtain and Analyse Sales Related Information

  • Understand the need for sales related information
  • Be able to obtain sales related information
  • Be able to use tools and methods to analyse sales related information
  • Be able to evaluate the usefulness of sales related information

Using Sales Technology Systems

  • Understand how to use sales technology systems information for sales activities
  • Be able to maintain and update sales technology systems
  • Be able to monitor and evaluate sales technology systems

Ethical, Legal and Professional Requirements and Development

  • Understand relevant laws and regulations affecting selling
  • Understand the requirements of selling ethically
  • Be able to recognise required qualities, skills and behaviours for sales role
  • Be able to produce a professional development plan

How long will the course take?

The Diploma in Sales Professionalism can be completed in 6 – 12 months if delegates are working full time and studying part time.

What is included in the fee?

When you sign up for the Certificate or the full Diploma, you will receive the following:-

  • Online access to the academic material via our Online Learning system
  • Access to our online, email and telephone support team
  • Personal Assignment tutor with telephone and email support

As part of your support, we will pay for your APS Membership and assessment fees for your first year of study.

Free access to:

  • Free access to the Marketing Foundation Programme worth £200, to give you a basic marketing theory overview
  • Free access to the Customer Experience Award of the Certificate in Professional Marketing qualification
I recently completed my Diploma in Professional Digital Marketing. Amazing experience studying with the Oxford College of Marketing, great tutors support and customer support staff. It is an excellent education center which I would definitely recommend.
Liliana Tene
Liliana Tene
16:01 16 Sep 21
Really helpful team, both tutors and college. Would recommend!
Eryn Sergeant
Eryn Sergeant
14:58 16 Sep 21
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren Fiveash
Warren Fiveash
13:59 16 Sep 21
I recently completed a Marketing Leadership Gateway course with the Oxford College of Marketing. The teaching and support was excellent and I would recommend them to any aspiring or experienced marketing professional.
Adam Procter
Adam Procter
09:28 02 Jul 21
Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.
Nader Naccouzi
Nader Naccouzi
14:50 17 Jun 21
2020 was unprecedented and OXCOM went above and beyond to make sure our learning could continue. I always found the support team very helpful and the teaching staff are very experienced. I would recommend OXCOM to others - Thank you OXCOM for seeing us through 2020!
Pippa Evans (Philippa)
Pippa Evans (Philippa)
19:27 16 Jun 21
I have recently completed the CIM Level 4 Certificate in Digital Marketing with Oxford College of Marketing. My tutor Alicia has been excellent and very supportive and the staff has been super helpful and friendly. I have received a great support from the college and will definitely study the diploma level with them!
Zerin Efe
Zerin Efe
20:35 14 Jun 21
Great course, Ive really enjoyed it and the tutors have been excellent
Megan Dale Hughes
Megan Dale Hughes
09:43 16 Apr 21
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