If you are new to sales and wish to gain a formal practical qualification demonstrating your knowledge, skills, behaviours and competence of working in a sales professional role, the APS Diploma in Sales Professionalism could be right for you. The qualifications are suitable for individuals working in, or hoping to work in, a variety of selling and sales representative roles, with selling to clients, customers and businesses as a major component of their role.

By achieving the qualification learners will cover the required essentials of selling and sales representation at this level. The core units cover the extremely important areas of; product knowledge, winning business, proposals and negotiation, sales presentations and selling. The range of optional units allows learners the scope to choose those areas most relevant to them, as follows; finding/generating opportunities, planning sales activities, sales territory management, keeping and developing business, leveraging resources and professional performance.

To achieve the Diploma in Sales Professionalism, delegates must successfully complete the following units:

  • Undertake sales presentations and demonstrations

  • Negotiating, handling objections and closing sales

  • Generating new opportunities and prospects

  • Monitor products/services for cross-selling and up-selling

  • Planning Sales Activities

  • Obtain and analyse sales related information

  • Using Sales technology systems

  • Ethical, legal and professional requirements and development

Course Details

Entry Requirements

This level of study is perfect for those who are in their first sales role or who are aspiring to work in a sales environment. Delegates to not have to have any formal training to start studying at this level.

What will you learn?

With the Diploma in Sales Professionalism, you will undertake four compulsory units and for elective units and fulfil the learning outcomes below:

Undertake sales presentations and demonstrations

  • Be able to establish required elements of sales presentations / demonstrations
  • Be able to develop sales presentations / demonstrations
  • Be able to deliver sales presentations / demonstrations

Negotiating, handling objections and closing sales

  • Be able to plan for negotiations, handling objections and closing the sale
  • Be able to handle and deal with objections
  • Be able to negotiate with customers for mutual benefit
  • Be able to appropriately close the sale

Generating new opportunities and prospects

  • Be able to contact prospects for lead generation
  • Understand and gain prospects interest in sales opportunities
  • Be able to establish prospects desire through features and benefits
  • Be able to convert prospects and qualify leads

Monitor products/services for cross-selling and up-selling

  • Be able to review sales delivery progress
  • Be able to complete sales delivery procedures
  • Be able to use sales delivery information for cross-selling and up-selling

Planning Sales Activities

  • Be able to use information for planning sales activities
  • Be able to produce sales activity plans
  • Be able to monitor and control sales activity plans
  • Be able to evaluate sales activity plans

Obtain and Analyse Sales Related Information

  • Understand the need for sales related information
  • Be able to obtain sales related information
  • Be able to use tools and methods to analyse sales related information
  • Be able to evaluate the usefulness of sales related information

Using Sales Technology Systems

  • Understand how to use sales technology systems information for sales activities
  • Be able to maintain and update sales technology systems
  • Be able to monitor and evaluate sales technology systems

Ethical, Legal and Professional Requirements and Development

  • Understand relevant laws and regulations affecting selling
  • Understand the requirements of selling ethically
  • Be able to recognise required qualities, skills and behaviours for sales role
  • Be able to produce a professional development plan

How long will the course take?

The Diploma in Sales Professionalism can be completed in 6 – 12 months if delegates are working full time and studying part time.

What is included in the fee?

When you sign up for the Certificate or the full Diploma, you will receive the following:-

  • Online access to the academic material via our Online Learning system
  • Access to our online, email and telephone support team
  • Personal Assignment tutor with telephone and email support

As part of your support, we will pay for your APS Membership and assessment fees for your first year of study.

Free access to:

  • Free access to the Marketing Foundation Programme worth £200, to give you a basic marketing theory overview
  • Free access to the Customer Experience Award of the Certificate in Professional Marketing qualification
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
L K
L K
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21
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