The APS Sales Executive Apprenticeship Diploma qualification (Level 4) is aimed at sales executive level learners who intend to develop and gain formal recognition of their knowledge, skills, behaviours and competence of working in sales or in an advancing sales professional role at this level. The qualification is suitable for sales executive level learners working in, or hoping to work in, a variety of executive sales or executive sales professional roles, either developing sales business, developing customer sales, or working with key accounts.

By achieving the qualification learners will cover the required essentials of working in, a variety of executive sales or executive sales professional roles, with respect to sales organisation and sales operations at this level. The core units cover the extremely important areas of winning business, developing sales proposals, building and maintaining effective relationships, managing sales territories, finding opportunities and determining sales priorities. The range of optional units allows learners the scope to choose those areas most relevant to them, including but not limited to: monitoring and evaluating sales information, managing sales pipelines, selling to international markets, obtaining and analysing sales related information and professional development. The units are competence based units and include the relevant knowledge, skills, behaviour and practical elements of working in, a variety of executive sales or executive sales professional roles, with respect to sales organisation and sales operations at this level.

To achieve the Sales Executive Apprenticeship, delegates must successfully complete the following units:

  • Build and Retain effective sales relationships

  • Manage sales territories or portfolios

  • Determine selling priorities across a portfolio

  • Develop sales proposals and quotations

And the five of the following electives:

  • Obtain and analyse sales related information

  • Using sales technology systems

  • Promote ethical, legal and professional requirements and development

  • Manage sales pipeline of prospects

  • Sell products to International Markets

  • Monitor and evaluate information for sales planning

Course Details

Entry Requirements

This level of study is perfect for those who are working at Sales Executive level or who have aspirations to work at an Executive level.

What will you learn?

With the Sales Executive Apprenticeship, you will undertake four compulsory units and five elective units and fulfilling the learning outcomes below:

Compulsory Units

Build and Retain effective sales relationships

  • Be able to establish relationships with customers
  • Be able to build relationships with customers
  • Be able to maintain relationships with customers
  • Be able to monitor and control relationships with customers

Manage sales territories or portfolios

  • Understand the key elements of sales territories or portfolios
  • Be able to investigate sales territories or portfolios
  • Be able to manage sales territories or portfolios
  • Be able to monitor and control sales territories or portfolios

Determine selling priorities across a portfolio

  • Understand the key elements of a portfolio of products/services
  • Be able to investigate a portfolio of products/services
  • Be able to develop a portfolio of products/services
  • Be able to produce a business case for the development of a portfolio of products / services

Develop sales proposals and quotations

  • Understand the elements of sales proposals / quotations
  • Be able to prepare for sales proposals / quotations
  • Be able to produce sales proposals / quotations
  • Be able to evaluate sales proposals / quotations

Elective Units (of which you must complete 5)

Obtain and analyse sales related information

  • Understand the need for sales related information
  • Be able to obtain sales related information
  • Be able to obtain sales related information
  • Be able to evaluate the usefulness of sales related information

Using sales technology systems

  • Understand how to use sales technology systems information for sales activities
  • Be able to maintain and update sales technology systems
  • Be able to monitor and evaluate sales technology systems

Promote ethical, legal and professional requirements and development

  • Understand legal, regulatory, ethical and social requirements of the sales function
  • Understand compliance in relation to the sales function
  • Be able to recognise required qualities, skills and behaviours for sales role
  • Be able to produce a professional development plan

Manage sales pipeline of prospects

  • Understand the key elements of managing sales pipelines
  • Be able to use conversion ratios for managing sales pipelines
  • Be able to use sales tools for managing sales pipelines

Sell products to International Markets

  • Be able to investigate selling in international markets
  • Be able to plan and prepare for selling in international markets
  • Be able to sell products/services in international markets

Monitor and evaluate information for sales planning

  • Understand information required for sales planning
  • Be able to use information for sales planning
  • Be able to communicate information for sales planning

Study Options

The Sales Executive Apprenticeship can be completed via pure online learning, face to face sessions or a combination of face to face and online learning.

How long will the course take?

The Sales Executive Apprenticeship can be completed in  around 12 months if delegates are working full time and studying part time.

What is included in the fee?

When you sign up for the Sales Executive Apprenticeship, you will receive the following:-

  • Online access to the academic material via our Online Learning system
  • Access to our online, email and telephone support team
  • Personal Assignment tutor with telephone and email support

As part of your support, we will pay for your  APS Membership and assessment fees for your first year of study.

Free access to:

  • Free access to the Marketing Foundation Programme worth £200, to give you a basic marketing theory overview
  • Free access to the Customer Experience Award of the Certificate in Professional
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
L K
L K
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21
js_loader

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.