The APS Sales Executive Apprenticeship Diploma qualification (Level 4) is aimed at sales executive level learners who intend to develop and gain formal recognition of their knowledge, skills, behaviours and competence of working in sales or in an advancing sales professional role at this level. The qualification is suitable for sales executive level learners working in, or hoping to work in, a variety of executive sales or executive sales professional roles, either developing sales business, developing customer sales, or working with key accounts.

By achieving the qualification learners will cover the required essentials of working in, a variety of executive sales or executive sales professional roles, with respect to sales organisation and sales operations at this level. The core units cover the extremely important areas of winning business, developing sales proposals, building and maintaining effective relationships, managing sales territories, finding opportunities and determining sales priorities. The range of optional units allows learners the scope to choose those areas most relevant to them, including but not limited to: monitoring and evaluating sales information, managing sales pipelines, selling to international markets, obtaining and analysing sales related information and professional development. The units are competence based units and include the relevant knowledge, skills, behaviour and practical elements of working in, a variety of executive sales or executive sales professional roles, with respect to sales organisation and sales operations at this level.

To achieve the Sales Executive Apprenticeship, delegates must successfully complete the following units:

  • Build and Retain effective sales relationships

  • Manage sales territories or portfolios

  • Determine selling priorities across a portfolio

  • Develop sales proposals and quotations

And the five of the following electives:

  • Obtain and analyse sales related information

  • Using sales technology systems

  • Promote ethical, legal and professional requirements and development

  • Manage sales pipeline of prospects

  • Sell products to International Markets

  • Monitor and evaluate information for sales planning

Course Details

Entry Requirements

This level of study is perfect for those who are working at Sales Executive level or who have aspirations to work at an Executive level.

What will you learn?

With the Sales Executive Apprenticeship, you will undertake four compulsory units and five elective units and fulfilling the learning outcomes below:

Compulsory Units

Build and Retain effective sales relationships

  • Be able to establish relationships with customers
  • Be able to build relationships with customers
  • Be able to maintain relationships with customers
  • Be able to monitor and control relationships with customers

Manage sales territories or portfolios

  • Understand the key elements of sales territories or portfolios
  • Be able to investigate sales territories or portfolios
  • Be able to manage sales territories or portfolios
  • Be able to monitor and control sales territories or portfolios

Determine selling priorities across a portfolio

  • Understand the key elements of a portfolio of products/services
  • Be able to investigate a portfolio of products/services
  • Be able to develop a portfolio of products/services
  • Be able to produce a business case for the development of a portfolio of products / services

Develop sales proposals and quotations

  • Understand the elements of sales proposals / quotations
  • Be able to prepare for sales proposals / quotations
  • Be able to produce sales proposals / quotations
  • Be able to evaluate sales proposals / quotations

Elective Units (of which you must complete 5)

Obtain and analyse sales related information

  • Understand the need for sales related information
  • Be able to obtain sales related information
  • Be able to obtain sales related information
  • Be able to evaluate the usefulness of sales related information

Using sales technology systems

  • Understand how to use sales technology systems information for sales activities
  • Be able to maintain and update sales technology systems
  • Be able to monitor and evaluate sales technology systems

Promote ethical, legal and professional requirements and development

  • Understand legal, regulatory, ethical and social requirements of the sales function
  • Understand compliance in relation to the sales function
  • Be able to recognise required qualities, skills and behaviours for sales role
  • Be able to produce a professional development plan

Manage sales pipeline of prospects

  • Understand the key elements of managing sales pipelines
  • Be able to use conversion ratios for managing sales pipelines
  • Be able to use sales tools for managing sales pipelines

Sell products to International Markets

  • Be able to investigate selling in international markets
  • Be able to plan and prepare for selling in international markets
  • Be able to sell products/services in international markets

Monitor and evaluate information for sales planning

  • Understand information required for sales planning
  • Be able to use information for sales planning
  • Be able to communicate information for sales planning

Study Options

The Sales Executive Apprenticeship can be completed via pure online learning, face to face sessions or a combination of face to face and online learning.

How long will the course take?

The Sales Executive Apprenticeship can be completed in  around 12 months if delegates are working full time and studying part time.

What is included in the fee?

When you sign up for the Sales Executive Apprenticeship, you will receive the following:-

  • Online access to the academic material via our Online Learning system
  • Access to our online, email and telephone support team
  • Personal Assignment tutor with telephone and email support

As part of your support, we will pay for your  APS Membership and assessment fees for your first year of study.

Free access to:

  • Free access to the Marketing Foundation Programme worth £200, to give you a basic marketing theory overview
  • Free access to the Customer Experience Award of the Certificate in Professional
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