This course is designed for marketers and business people wishing to learn more about the topic of agile marketing. Students will be introduced to this concept, which is growing in popularity, allowing marketing results to form the feedback on marketing activities, driving continuous improvement of results. Agile marketing has its roots in two very different disciplines, direct marketing and agile software development. While offline direct marketing forms the basis of many agile marketing principles, most agile marketing practices are moored in digital marketing, where feedback is easier to gather and where technology allows changes to be made quickly. Despite the success of agile marketing techniques, students will be given guidance on how to overcome resistance from traditionalists that are not ready to make the cultural and organisational changes required to benefit from agile marketing’s power.

Distance Learning

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Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

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CIM Webinars
UCI Webinars
ISM Webinars
OXCOM Diploma in Digital Marketing

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