Google has created an algorithm that rewards websites who regularly post fresh, relevant content, and punishes sites that post syndicated content, copied content or worse yet, nothing at all. Blogging is the best way to update a company’s website with pertinent and original content, while also creating an effective sales tool. This course will not just show you how to blog, but how to do it for businesses, in a marketing context, including how to choose topics, and how to effectively blog for measurable results. This hands-on course teaches why bloggingis important, how to navigate around WordPress, how to create and maintain a successful business blogging campaign, how to choose and write the material that will best suit your client or business, how to manage workflow, how to post in WordPress efficiently and effectively, what plugins to use, why you should respond to comments, and why it’s necessary to incorporate social media posting into your blogging strategy.

Distance Learning

  • Intensive Weekend £385.00 +VAT
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“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.