Learn how to build a winning brand strategy with this 5-week online course. The long-term success of a company depends on its ability to develop a strong brand strategy that connects, inspires, and provides value.

Your brand strategy is the foundation of your marketing before you allocate funds or invest time in any specific activities. A brand strategy provides you with a clear understanding of your organisation’s uniqueness, your target audience, and the way in which you intend to meet their needs. As well as guiding your marketing efforts, it also sets the mood and the style of your communications.

This course will cover:

  • How to set your purpose, mission, vision, and goals
  • How to develop a distinctive brand identity
  • How to undertake audience research
  • How to define, segment and target your customer persona
  • How to craft and position a brand roadmap

Virtual Class Times – 12.30pm- 1.30pm

Brand Strategy Essentials

  • Next start date – 14th June

Your Trainer

Federica Ceresa is a marketing expert, business consultant, and entrepreneur, with over 18 years of experience working for some of the world’s most successful Fortune 500 companies. She has spent her career building dozens of multimillion-dollar brands, and working for multinational organizations including Mars, Pfizer, and Johnson & Johnson. Federica also regularly consults for a number of multinational companies, including Lego, GSK, Unilever and Dr Oetker.

In addition to her corporate work, Federica is involved in training and coaching marketing teams, teaching the marketing secrets she has learned over the course of her career. She designs and delivers advanced programmes focused on Business Strategy, Marketing Management and Public Relations.

Federica Ceresa

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Course Costs

This introductory course is priced at £100 (+VAT).

If your course is Employer Funded please click here to apply