Brand Strategy Essentials

Learn how to build a winning brand strategy with this 5-week online course. The long-term success of a company depends on its ability to develop a strong brand strategy that connects, inspires, and provides value.

Your brand strategy is the foundation of your marketing before you allocate funds or invest time in any specific activities. A brand strategy provides you with a clear understanding of your organisation’s uniqueness, your target audience, and the way in which you intend to meet their needs. As well as guiding your marketing efforts, it also sets the mood and the style of your communications.

Brand Strategy Essentials
£100 +VAT

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Study Options and Start Dates

Virtual Classes

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Course Topics

This course will cover:

How to set your purpose, mission, vision, and goals
How to develop a distinctive brand identity
How to undertake audience research
How to define, segment and target your customer persona
How to craft and position a brand roadmap

Pricing

This course costs £100 + VAT

Entry Requirements

There are no formal entry requirements for this course.

Your Trainer: Federica Ceresa

Federica Ceresa is a marketing expert, business consultant, and entrepreneur, with over 18 years of experience working for some of the world’s most successful Fortune 500 companies. She has spent her career building dozens of multimillion-dollar brands, and working for multinational organizations including Mars, Pfizer, and Johnson & Johnson. Federica also regularly consults for a number of multinational companies, including Lego, GSK, Unilever and Dr Oetker.

In addition to her corporate work, Federica is involved in training and coaching marketing teams, teaching the marketing secrets she has learned over the course of her career. She designs and delivers advanced programmes focused on Business Strategy, Marketing Management and Public Relations.

I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.

Robyn M.

I completed my CIM diploma and can honestly say the course was great!Highly recommend!

George W.

I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.

Richard B.

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!

Layal M.

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!

Camelia P.

I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

RM K.

I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.

Richa K.

I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.

Zahreen S.

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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

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