Learn how to build a winning brand strategy with this 5-week online course. The long-term success of a company depends on its ability to develop a strong brand strategy that connects, inspires, and provides value.

Your brand strategy is the foundation of your marketing before you allocate funds or invest time in any specific activities. A brand strategy provides you with a clear understanding of your organisation’s uniqueness, your target audience, and the way in which you intend to meet their needs. As well as guiding your marketing efforts, it also sets the mood and the style of your communications.

Brand Strategy Essentials
£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

This course will cover:

  • How to set your purpose, mission, vision, and goals
  • How to develop a distinctive brand identity
  • How to undertake audience research
  • How to define, segment and target your customer persona
  • How to craft and position a brand roadmap

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your Trainer: Federica Ceresa

Federica Ceresa is a marketing expert, business consultant, and entrepreneur, with over 18 years of experience working for some of the world’s most successful Fortune 500 companies. She has spent her career building dozens of multimillion-dollar brands, and working for multinational organizations including Mars, Pfizer, and Johnson & Johnson. Federica also regularly consults for a number of multinational companies, including Lego, GSK, Unilever and Dr Oetker.

In addition to her corporate work, Federica is involved in training and coaching marketing teams, teaching the marketing secrets she has learned over the course of her career. She designs and delivers advanced programmes focused on Business Strategy, Marketing Management and Public Relations.

Federica Ceresa
Great course, Ive really enjoyed it and the tutors have been excellent
Megan Dale H.
Megan Dale H.
Great Marketing college. Teachers really supportive during studies to get the CIM qualification.
Mariana P.
Mariana P.
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen S.
Zahreen S.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
Great company to support you through your cim qualifications. I would recommend to anyone looking to advance their career in marketing!
Alastair S.
Alastair S.
I recently completed my Digital Diploma in Professional Marketing through the Oxford College of Marketing and couldn’t recommend them more! Although I studied via distance learning, I felt very well supported as my tutors were always quick to respond and provided clear guidance and feedback. The course itself was very interesting and has really helped to broaden my knowledge of digital marketing.
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
Studying with the Oxford College of Marketing was a pleasure from start to finish. They provided great accessibility to online resources and support, and teach through professional, yet thoughtful tutors, notably Antoine Gouder who often went the extra mile to support me in my final module. I would highly recommend the Oxford College of Marketing to anyone looking to further their development within the field of Marketing.
Joseph Y.
Joseph Y.

Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.