Learn how to build a winning brand strategy with this 5-week online course. The long-term success of a company depends on its ability to develop a strong brand strategy that connects, inspires, and provides value.

Your brand strategy is the foundation of your marketing before you allocate funds or invest time in any specific activities. A brand strategy provides you with a clear understanding of your organisation’s uniqueness, your target audience, and the way in which you intend to meet their needs. As well as guiding your marketing efforts, it also sets the mood and the style of your communications.

Brand Strategy Essentials
£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

This course will cover:

  • How to set your purpose, mission, vision, and goals
  • How to develop a distinctive brand identity
  • How to undertake audience research
  • How to define, segment and target your customer persona
  • How to craft and position a brand roadmap

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your Trainer: Federica Ceresa

Federica Ceresa is a marketing expert, business consultant, and entrepreneur, with over 18 years of experience working for some of the world’s most successful Fortune 500 companies. She has spent her career building dozens of multimillion-dollar brands, and working for multinational organizations including Mars, Pfizer, and Johnson & Johnson. Federica also regularly consults for a number of multinational companies, including Lego, GSK, Unilever and Dr Oetker.

In addition to her corporate work, Federica is involved in training and coaching marketing teams, teaching the marketing secrets she has learned over the course of her career. She designs and delivers advanced programmes focused on Business Strategy, Marketing Management and Public Relations.

Federica Ceresa
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!