Brand Strategy – An inspirational and interactive course designed to help you create a successful brand strategy.
This inspiring one-day course will help you tap the passion at the heart of your brand and will connect you with the original drive and ambition that founded the business. You will consider the fundamental truths about your branding and test its integrity. Building and managing a strong brand is a long-term strategy for continued business success. This thought provoking day will fill you with ideas for your branding and address the criteria required to manage a successful brand.
The Course Director is Paul Hitchens.
The aim of this course is to provide you with a logical and structured approach to developing a compelling brand strategy. The programme examines the essential criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your branding can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience.
Brand Strategy – Sample Agenda PDF