Brand Strategy – An inspirational and interactive course designed to help you create a successful brand strategy.


This inspiring one-day course will help you tap the passion at the heart of your brand and will connect you with the original drive and ambition that founded the business. You will consider the fundamental truths about your branding and test its integrity. Building and managing a strong brand is a long-term strategy for continued business success. This thought-provoking day will fill you with ideas for your branding and address the criteria required to manage a successful brand.
The Course Director is Paul Hitchens.

Brand Strategy

  • 2nd December 2019


The aim of this course is to provide you with a logical and structured approach to developing a compelling brand strategy. The programme examines the essential criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your branding can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience.

Brand Strategy – Sample Agenda PDF

Innovate your brand experience through Purpose and Values | Paul Hitchens | TEDxWoking

Course Details

This course is designed for you if you are interested in brands, have responsibility for branding or are considering creating a new brand. It is suitable for Marketing Executives, Brand Managers and Entrepreneurs.
Upon completion of this course, you will be able to:

  • Judge your existing branding and identify its strengths and weaknesses
  • Create a coherent strategy that clearly communicates the personality of your branded organisation, product or service.
  • Feel confident about introducing new ideas and innovations that will strengthen your brands premise and create rewarding experiences.

Create a relevant brand narrative that attracts advocates and ambassadors.

This course is Illustrated with relevant real-life examples and interactive exercises to help you answer the important questions about your brand:

  • Purpose – What does the brand really do?
  • Vision – What is the brand aiming to achieve?
  • Values – What does the brand stand for?
  • Mission- How will the brand achieve its aims?
  • Proposition – What does the brand do differently?
  • Positioning – Where is the brand’s niche?
  • Personality – How does the brand express itself?
  • Audience – Who is the brand relevant to?

Course Dates and Locations

2nd December 2019 – London and Oxford.

All locations are subject to minimum numbers.

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.