Learn how to take your copywriting to the next level with our 5-week masterclass series.

Over the classes, we’ll uncover how to identify and craft key marketing messages; tackle the four main business marketing outputs; craft powerful client stories that embody Cialdini’s principles of persuasion; and deploy emotional triggers that tap into the intellectual, empathic, and spiritual aspects of a buyer’s decision-making process.

You’ll leave empowered with a fresh and energetic approach that will help you deliver striking marketing messages with strength and confidence.

Compelling Copywriting for Marketers (Advanced)
£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: 9th April
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

The advanced course will cover a range of topics including:

  • Working with clients to develop a truly unique angle with their key marketing messages.
  • A reusable template pack to save time on your marketing campaigns.
  • Using storytelling to persuade based on the research of Robert Cialdini.
  • Creating empathy with the reader’s needs/wants by evoking an emotional response with the power of your words.

As part of this short course package, you will also gain free access to our Compelling Copywriting for Marketers Fundamentals course, to help master the basics ahead of the live classes.

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your Trainer: Dawn Baird

Dawn Baird is a Partner in Northern Ireland communication consultancy, Sensei. Following an early career working in IT, then in the design and delivery of management and communication skills workshops, Dawn and her husband established Sensei in 2006.

Dawn is obsessed with helping organisations translate their industry’s jargon in order to communicate their marketing messages clearly to clients and customers. She works remotely with international enterprises and their teams from San Francisco to Istanbul. Her work includes planning and developing marketing content, workplace and academic learning and highly technical materials.

Dawn Baird
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!