Take your copywriting to the next level with our 5-week masterclass series.

During these sessions, you’ll discover the art of crafting impactful marketing messages and leveraging emotional triggers that resonate with your audience’s decision-making process. You will learn how to collaborate with clients to develop distinctive angles for their core marketing messages, including how to harness the persuasive power of storytelling, inspired by the research of Robert Cialdini.

You’ll leave with a reusable template pack to save time on your marketing campaigns, as well as a fresh approach to deliver compelling copywriting.

Compelling Copywriting for Marketers (Advanced)
£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

The advanced course will cover a range of topics including:

  • Working with clients to develop a truly unique angle with their key marketing messages.
  • A reusable template pack to save time on your marketing campaigns.
  • Using storytelling to persuade based on the research of Robert Cialdini.
  • Creating empathy with the reader’s needs/wants by evoking an emotional response with the power of your words.

As part of this short course package, you will also gain free access to our Compelling Copywriting for Marketers Fundamentals course, to help master the basics ahead of the live classes.

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your Trainer: Dawn Baird

Dawn Baird is a Partner in Northern Ireland communication consultancy, Sensei. Following an early career working in IT, then in the design and delivery of management and communication skills workshops, Dawn and her husband established Sensei in 2006.

Dawn is obsessed with helping organisations translate their industry’s jargon in order to communicate their marketing messages clearly to clients and customers. She works remotely with international enterprises and their teams from San Francisco to Istanbul. Her work includes planning and developing marketing content, workplace and academic learning and highly technical materials.

Dawn Baird
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.