Learn the fundamentals of good copywriting with our 5-week online course. You’ll gain an understanding of how to research, write and promote compelling copy that is designed to drive your target audience to take action. You’ll come away armed with practical tips and best practice examples to help improve your marketing copy.

The course will cover a range of topics including:

  • Copywriting in the commercial context and understanding different copywriting styles.

  • Developing a business-focused process for copywriting, including writing briefs, drafts, reviewing and proof reading.

  • Researching and planning copy – knowing your product/service, translating features into benefits and understanding tone.

  • Writing your copy – advice on headings, structure, call-to-action

  • Promoting your copy – understanding how to distribute copy through different digital channels.

Virtual Class Times – 12.30pm- 1.30pm

Compelling Copywriting for Marketers (Beginners)

£10000+VAT
  • Next start date – TBC
Apply Online

Your Trainer

Dawn Baird is a Partner in Northern Ireland communication consultancy, Sensei. Following an early career working in IT, then in the design and delivery of management and communication skills workshops, Dawn and her husband established Sensei in 2006. 

Dawn is obsessed with helping organisations translate their industry’s jargon in order to communicate their marketing messages clearly to clients and customers. She works remotely with international enterprises and their teams from San Francisco to Istanbul. Her work includes planning and developing marketing content, workplace and academic learning and highly technical materials. 

She is most at home project-managing complex large-scale writing projects with multiple contributors, and mentoring inexperienced writers as they develop their skills. If she’s not debating the merits of one word over another, she’ll be crafting a writing style guide for fledgling copywriters and cheering them on from the sidelines.

Dawn Baird is a Partner in Northern Ireland communication consultancy, Sensei. Following an early career working in IT, then in the design and delivery of management and communication skills workshops, Dawn and her husband established Sensei in 2006. Dawn is obsessed with helping organisations translate their industry’s jargon in order to communicate their marketing messages clearly to clients and customers. She works remotely with international enterprises and their teams from San Francisco to Istanbul. Her work includes planning and developing marketing content, workplace and academic learning and highly technical materials. She is most at home project-managing complex large-scale writing projects with multiple contributors and mentoring inexperienced writers as they develop their skills. If she’s not debating the merits of one word over another, she’ll be crafting a writing style guide for fledgling copywriters and cheering them on from the sidelines.

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Course Costs

This introductory course is priced at £100 (+VAT).

Apply Online

If your course is Employer Funded please click here to apply