Compelling Copywriting for Marketers (Beginners)

Learn the fundamentals of persuasive copywriting with our 5-week webinar series.

You’ll gain an understanding of the characteristics of compelling marketing copy; how to research and craft engaging content; as well as new skills in research and writing copy that is designed to prompt your target audience to take action.

Elevate your marketing strategy with practical templates, business-focused processes, and professional tactics.

Compelling Copywriting for Marketers (Beginners)
£100 +VAT

Apply Online

Study Options and Start Dates

Virtual Classes

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: 29^th January
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

Course Topics

The course will cover a range of topics including:

Copywriting in the commercial context and understanding different copywriting styles.
Developing a business-focused process for copywriting, including writing briefs, drafts, reviewing and proof reading.
Researching and planning copy – knowing your product/service, translating features into benefits and understanding tone.
Writing your copy – advice on headings, structure, call-to-action
Promoting your copy – understanding how to distribute copy through different digital channels.

Pricing

This course costs £100 + VAT

Entry Requirements

There are no formal entry requirements for this course.

Your Trainer: Dawn Baird

Dawn Baird is a Partner in Northern Ireland communication consultancy, Sensei. Following an early career working in IT, then in the design and delivery of management and communication skills workshops, Dawn and her husband established Sensei in 2006.

Dawn is obsessed with helping organisations translate their industry’s jargon in order to communicate their marketing messages clearly to clients and customers. She works remotely with international enterprises and their teams from San Francisco to Istanbul. Her work includes planning and developing marketing content, workplace and academic learning and highly technical materials.

I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.

Robyn M.

I completed my CIM diploma and can honestly say the course was great!Highly recommend!

George W.

I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.

Richard B.

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!

Layal M.

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!

Camelia P.

I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

RM K.

I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.

Richa K.

I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.

Zahreen S.

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