You’ve got about 9 seconds to grab your customer’s attention. That’s how long it takes to tie one shoelace or spread jam on your toast.

So, you need to carefully cherry-pick your words. No mumbo jumbo, just plain and efficient talk. Using words that everyone can relate to and understand.

Do you want your customers to take action? We’ll teach you how to write to bring them in and hear you out. Join our lunchtime copywriting workshops where you’ll learn and practice your new skills.

Compelling Copywriting for Marketers
£75 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 3 one-hour live online classes.

Next start date: TBC

Class times: 12.30pm to 1.30pm GMT

What’s Included:

3 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

Student

Come join our 3 lunchtime copywriting and content design workshops. These are some of the topics we cover.
 
Week 1:
  • Find your original tone of voice
  • Make your brand stand out
  • POV, point of view, and how to use it
Week 2:
  • Use the magic of plain talk
  • Readability: write short, succinct and efficiently
  • Accessibility: write for everyone’s need
Week 3:
  • Frontloading and active versus passive voice
  • The best theories to give the right results
  • When words are not enough

This course costs £75 + VAT

There are no formal entry requirements for this course.

Your Trainer: Ulrika Kuoppa-Jones

Ulrika Kuoppa-Jones is a journalist, content designer and digital copywriter. Her name is what it is due to a Swedish mum, Finnish dad and a British husband.

Ulrika started off editing newspaper headlines 30 or so years ago on waxed paper with a scalpel. Now she’s operating digitally on award-winning user experience content for companies like Lloyds Banking Group, Visa, Google, Virgin Media, Bosch, Vanguard and Scottish Widows. She’s also worked as a researcher and reporter for 8 years at the most popular daily TV show in Sweden, watched by an incredible 15 percent of the Swedish population.

Ulrika is passionate about creating content that doesn’t just fit into a box, be it for chatbots, social media, emails or video scripts. After more than 10 years as a copywriter and content designer, she writes short, snappy and engaging. She hates gobbledygook and is a firm advocate of Plain English. Because our audience is full of unique people. Some never finished school. Some use their second language. Some are dyslexics. And everyone is busy.

Ulrika Kuoppa-Jones