Learn the fundamentals of good copywriting with our 5-week online course. You’ll gain an understanding of how to research, write and promote compelling copy that is designed to drive your target audience to take action. You’ll come away armed with practical tips and best practice examples to help improve your marketing copy.

The course will cover a range of topics including:

  • Copywriting in the commercial context and understanding different copywriting styles.

  • Developing a business-focused process for copywriting, including writing briefs, drafts, reviewing and proof reading.

  • Researching and planning copy – knowing your product/service, translating features into benefits and understanding tone.

  • Writing your copy – advice on headings, structure, call-to-action

  • Promoting your copy – understanding how to distribute copy through different digital channels.

Virtual Class Times – 12.30pm- 1.30pm

Compelling Copywriting for Marketers

£10000+VAT
  • Next start date – TBC
Apply Online

Your Trainer

Dawn Baird is a Partner in Northern Ireland communication consultancy, Sensei. Following an early career working in IT, then in the design and delivery of management and communication skills workshops, Dawn and her husband established Sensei in 2006. 

Dawn is obsessed with helping organisations translate their industry’s jargon in order to communicate their marketing messages clearly to clients and customers. She works remotely with international enterprises and their teams from San Francisco to Istanbul. Her work includes planning and developing marketing content, workplace and academic learning and highly technical materials. 

She is most at home project-managing complex large-scale writing projects with multiple contributors, and mentoring inexperienced writers as they develop their skills. If she’s not debating the merits of one word over another, she’ll be crafting a writing style guide for fledgling copywriters and cheering them on from the sidelines.

Dawn Baird is a Partner in Northern Ireland communication consultancy, Sensei. Following an early career working in IT, then in the design and delivery of management and communication skills workshops, Dawn and her husband established Sensei in 2006. Dawn is obsessed with helping organisations translate their industry’s jargon in order to communicate their marketing messages clearly to clients and customers. She works remotely with international enterprises and their teams from San Francisco to Istanbul. Her work includes planning and developing marketing content, workplace and academic learning and highly technical materials. She is most at home project-managing complex large-scale writing projects with multiple contributors and mentoring inexperienced writers as they develop their skills. If she’s not debating the merits of one word over another, she’ll be crafting a writing style guide for fledgling copywriters and cheering them on from the sidelines.

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Course Costs

This introductory course is priced at £100 (+VAT).

Apply Online

If your course is Employer Funded please click here to apply

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
L K
L K
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21
‹
›
js_loader

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.