Consumers are receiving more advertising messages than ever before. Content marketing provides brands with the ability to build relationships with customers and avoid less effective ‘hard sell’ tactics. Learn how content marketing can be used to effectively communicate with customers through a variety of digital channels and how this can help organisations achieve their digital marketing goals.
- Understand the different types of content that organisations can use.
- Understand the role of content marketing through the customer journey
- Learn how to successfully create appropriate content and distribute effectively
- Learn how to measure the success of content marketing activities
This Course is part of The OXCOM Diploma in Digital Marketing.