This unit provides an understanding of how marketing communications can be used to engage with customers. It enables appreciation of the customer and considers the importance of understanding the nature of customer relationships, and how these relationships are managed and monitored. It provides the knowledge and understanding of the purpose and process of marketing communications and the range of communication tools available. It explores how to develop a successful marketing communications campaign and outlines how the campaign can be put into practice. This unit is assessed via a work-based assignment.
This Course is part of The Foundation Certificate in Marketing.