Learn how to successfully analyse customer data to better inform your marketing strategy with our 5-week online course. This practical, hands-on course will enable you to understand how to use a range of modelling techniques, segmentation methods as well as sentiment analysis tools to inform your future marketing strategy.

This course will include:

  • Practical applications of data analytics and using tools to analyse customer data, including recency, frequency and monetary value

  • Best practice guidance for analysing data sets to gain customer insights, make suitable marketing decisions and use these for building blocks for future analysis

  • An introduction to unstructured data, including techniques that can be used to analyse sentiment and some of the challenges associated with it

  • How to use open-source tools for sentimental analysis and calculate sentiment for an organisation

  • Using the outcomes of the analysis to inform future marketing strategy and plans

Virtual Class Times : 12.30pm – 1.30pm

Data Analysis For Marketers

  • Next start date – 6th September 2022

Your Trainer

Sian Davies is a data science and business intelligence trainer with over a decade’s experience in IT and technical roles, in both consulting and industry.

Sian has worked on big budget data warehouse projects and small, agile start-ups, with the common thread of demystifying technology to help business users make decisions based on insights to be found in their data.

Sian has just finished running a data analytics and data science bootcamp with Ironhack Berlin. In 2017 she qualified to lead Tableau Train the Trainer, and the following year built new courses and led public webinars on topics including visual best practices, data preparation and dashboard design. Outside of work Sian enjoys hiking and yoga, she spends most dry days getting muddy in her allotment and is learning the saxophone.

Nick Day Photo

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Course Costs

This introductory course is priced at £100 (+VAT).

Apply Online

If your course is Employer Funded please click here to apply

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.