Measuring digital marketing activities is one of the key challenges facing businesses today. Understand how digital marketing activities can be successfully monitored, measured, analysed and optimised to improve results and ROI.
- Investigate core web metrics that can be used to evaluate website performance
- Understand a range of quantitative and qualitative indicators and reports that can be used to evaluate an online presence
- Understand the importance of adopting a testing strategy
This Course is part of The OXCOM Diploma in Digital Marketing.