Effective Digital Marketing requires effective measurement. Explore online analytics and measurement principles that are keys to fully understanding the performance of websites, social media campaigns, mobile applications, online video, and many other online marketing investments. Learn how analytics can effectively identify the most profitable paths through your website, determine where visitors are navigating away from the site, and assess the metrics critical to achieving successful online marketing campaigns.

The course will address the techniques and best practices for measuring and interpreting data, developing analysis and effective reporting, segmenting visitor information for improved experiences and identifying the key performance indicators, which can drive proven business ROI.

Distance Learning

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Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

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CIM Webinars
UCI Webinars
ISM Webinars
OXCOM Diploma in Digital Marketing

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