Effective Digital Marketing requires effective measurement. Explore online analytics and measurement principles that are keys to fully understanding the performance of websites, social media campaigns, mobile applications, online video, and many other online marketing investments. Learn how analytics can effectively identify the most profitable paths through your website, determine where visitors are navigating away from the site, and assess the metrics critical to achieving successful online marketing campaigns.

The course will address the techniques and best practices for measuring and interpreting data, developing analysis and effective reporting, segmenting visitor information for improved experiences and identifying the key performance indicators, which can drive proven business ROI.

Distance Learning

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“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.