Digital Essentials is a nine-credit module that sits within the suite of Level 3 modules. You can also combine this module with the mandatory Marketing Principles module to achieve the CIM Foundation Certificate in Marketing. Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.
This module provides an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.
This Course is part of The Foundation Certificate in Marketing.