Digital Essentials is a nine-credit module that sits within the suite of Level 3 modules. You can also combine this module with the mandatory Marketing Principles module to achieve the CIM Foundation Certificate in Marketing. Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.
This module provides an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.

This Course is part of The Foundation Certificate in Marketing.

Distance Learning

£26500+VAT
  • Blended Learning £450.00 +VAT
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Veronica Bogdacenco
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“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
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Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.