This course is targeted at marketers and business people seeking to gain an overview of the business value of Internet Marketing and how it can be leveraged to achieve acquisition, conversion and retention of online customers. You will be introduced to the broad array of interactive marketing programs including search marketing, display advertising, email marketing, site optimisation, social media, mobile marketing, online analytics, and other online methods used to achieve business goals.

This course will cover the advantages and challenges as well as identify key differences between Internet marketing and traditional marketing. As an introductory course, it presents you with a baseline understanding of the primary topics covered in more detailed examination in the other required and elective courses in this certificate program.

Distance Learning

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.