The Digital Strategy award provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
Watch the Digital Strategy video introduction
Distance Learning
- Blended Learning £690.00 +VAT
Study Options
Part-time Evenings
Brighton : Oxford : Reading : London : London Bridge : Croydon : Uxbridge : High Wycombe : Bournemouth
Intensive Weekends
Liverpool : Gatwick : Reading : London : London Bridge : Milton Keynes : Sheffield : Hull : Birmingham
Timetables
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.