The Digital Strategy award provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
Watch the Digital Strategy video introduction
Distance Learning
- Blended Learning £690.00 +VAT
Study Options
Part-time Evenings
Brighton : Oxford : Reading : London : London Bridge : Croydon : Uxbridge : High Wycombe : Bournemouth
Intensive Weekends
Liverpool : Gatwick : Reading : London : London Bridge : Milton Keynes : Sheffield : Hull : Birmingham
Timetables
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
Oxford College of Marketing Webinars
To find out more about studying with us sign up for a free webinar
If you couldn’t make or missed out on the free webinar taster session don’t worry!
We Have the Recording of it Right Here