With 40% of consumers stating they have bought at least one product after it was recommended by an influencer, it’s easy to see why so many brands are now investing in influencer marketing to reach and engage with their target audiences.
This course will provide you with an introduction to influencer marketing and how you can harness the benefits of the channel to drive sales and revenue. You will learn how to create an effective influencer marketing strategy through sourcing and engaging with relevant influencers – and getting them to talk about your products and services.
Who is this course for?
The course is designed for anyone who wants to give their business more exposure by harnessing the power of influencers.
With hundreds of thousands or even millions of followers, securing an influencer to promote your business can be more valuable than a review or advert in a magazine or newspaper. Influencers can drive traffic directly to your website through their social profiles, resulting in immediate sales.
This course will cover a range of topics including:
Case studies of businesses who have successfully used influencers
Tools needed to find the most influential people in your industry
How to use apps to measure influencers’ reach and engagement
The best way to approach influencers and pitch your product
How to draw up a contract to make sure the influencer fulfils their obligation
Setting and reviewing goals and performance
Driving Success With Influencer Marketing
- Next start date – 14th July 2022
Virtual Class Times : 12.30pm – 1.30pm
Your Trainer
With more than 10 years’ experience in digital marketing, Zoe Griffin has managed influencer campaigns for a variety of fashion, food and wellness companies. During work carried out for Very.co.uk, Pretty Little Thing, Simply Be, Meglio healthcare and Kiru restaurant, Zoe has worked with everyone from One Direction and Khloe Kardashian to Michael Caine and Simon Cowell.
She’s a Tweeter, an Instagrammer, a LinkedIn-er and a Facebooker and can often be found trying – and failing – to keep up with the latest Tik Tok dance crazes.

Learn From Home
The course is delivered through our virtual learning technology, which includes five one-hour live online classes.
You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.
Course Costs
This introductory course is priced at £100 (+VAT).
If your course is Employer Funded please click here to apply
Try our online learning system for free!
Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.