With 40% of consumers stating they have bought at least one product after it was recommended by an influencer, it’s easy to see why so many brands are now investing in influencer marketing to reach and engage with their target audiences.

This course will provide you with an introduction to influencer marketing and how you can harness the benefits of the channel to drive sales and revenue. You will learn how to create an effective influencer marketing strategy through sourcing and engaging with relevant influencers – and getting them to talk about your products and services.

Who is this course for?

The course is designed for anyone who wants to give their business more exposure by harnessing the power of influencers.

With hundreds of thousands or even millions of followers, securing an influencer to promote your business can be more valuable than a review or advert in a magazine or newspaper. Influencers can drive traffic directly to your website through their social profiles, resulting in immediate sales.

This course will cover a range of topics including:

  • Case studies of businesses who have successfully used influencers

  • Tools needed to find the most influential people in your industry

  • How to use apps to measure influencers’ reach and engagement

  • The best way to approach influencers and pitch your product

  • How to draw up a contract to make sure the influencer fulfils their obligation

  • Setting and reviewing goals and performance

Driving Success With Influencer Marketing

  • Next start date – 14th July 2022

Virtual Class Times : 12.30pm – 1.30pm

Your Trainer

With more than 10 years’ experience in digital marketing, Zoe Griffin has managed influencer campaigns for a variety of fashion, food and wellness companies. During work carried out for Very.co.uk, Pretty Little Thing, Simply Be, Meglio healthcare and Kiru restaurant, Zoe has worked with everyone from One Direction and Khloe Kardashian to Michael Caine and Simon Cowell.

She’s a Tweeter, an Instagrammer, a LinkedIn-er and a Facebooker and can often be found trying – and failing – to keep up with the latest Tik Tok dance crazes.

Zoe Griffin

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Course Costs

This introductory course is priced at £100 (+VAT).

Apply Online

If your course is Employer Funded please click here to apply

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia Palai
Camelia Palai
22:59 10 Jan 22
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM Kelly
RM Kelly
19:12 04 Dec 21
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa Kumar
Richa Kumar
10:34 25 Nov 21
I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.
Zahreen Sharp
Zahreen Sharp
10:26 20 Nov 21
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
11:20 09 Nov 21
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana Kircanski
Ivana Kircanski
16:03 08 Nov 21
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex Townsend
Alex Townsend
12:21 06 Nov 21
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia Capogna
Silvia Capogna
09:14 06 Nov 21

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Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.