Effective Copywriting for Marketing Communications – Tips and techniques to increase impact and achieve positive results with your writing.
Good copy makes a big difference to perceptions of your brand. It can also directly help to drive sales. In this one-day, interactive programme, you will pick up a range of useful tips, which can be applied straight away in your ads, brochures, direct communications and digital content. Learn how to avoid the most common mistakes that marketers typically make with their copywriting and find new ways to add sparkle to your text.
The Course Director is Phil Woodford.