Effective Copywriting for Marketing Communications – Tips and techniques to increase impact and achieve positive results with your writing.
Good copy makes a big difference to perceptions of your brand. It can also directly help to drive sales. In this one-day, interactive programme, you will pick up a range of useful tips, which can be applied straight away in your ads, brochures, direct communications and digital content. Learn how to avoid the most common mistakes that marketers typically make with their copywriting and find new ways to add sparkle to your text.
The Course Director is Phil Woodford.
Through a series of practical exercises and group discussion, you’ll explore the challenges commonly faced by writers and think about the way in which words can be used to communicate marketing messages. You’ll discover different techniques to grab your reader’s attention and sustain their interest. There will also be the opportunity to explore the issue of tone of voice and the way in which writing changes across different media.
Effective Copywriting for Marketing Communications – Sample PDF