Effective Copywriting for Marketing Communications – Tips and techniques to increase impact and achieve positive results with your writing.

Good copy makes a big difference to perceptions of your brand. It can also directly help to drive sales. In this one-day, interactive programme, you will pick up a range of useful tips, which can be applied straight away in your ads, brochures, direct communications and digital content. Learn how to avoid the most common mistakes that marketers typically make with their copywriting and find new ways to add sparkle to your text.


Through a series of practical exercises and group discussion, you’ll explore the challenges commonly faced by writers and think about the way in which words can be used to communicate marketing messages. You’ll discover different techniques to grab your reader’s attention and sustain their interest. There will also be the opportunity to explore the issue of tone of voice and the way in which writing changes across different media.

The course is ideal for marketers who are asked to write copy as part of a wider role, manage copywriters or who are responsible for reviewing the work of freelancers and agencies.

Course Benefits

  • Greater confidence in starting with a blank page
  • Reassurance that you’re avoiding costly mistakes with your writing
  • Understanding of how to produce attention-grabbing headlines
  • Appreciation of the opportunities presented to writers by different media
  • Ability to appraise the work of agencies

Course Content

  • The ten most common copywriting errors and how to avoid them
  • Tips for creating effective ad headlines and email subject lines
  • Developing a distinctive tone of voice for your organisation
  • Writing for digital and social media
  • Targeting customers directly through letters and emails
  • Adapting strategies of news journalists for press releases and web content
  • Future trends in copywriting

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.

Course Enquiry
I recently completed my Diploma in Professional Digital Marketing. Amazing experience studying with the Oxford College of Marketing, great tutors support and customer support staff. It is an excellent education center which I would definitely recommend.
Liliana Tene
Liliana Tene
16:01 16 Sep 21
Really helpful team, both tutors and college. Would recommend!
Eryn Sergeant
Eryn Sergeant
14:58 16 Sep 21
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren Fiveash
Warren Fiveash
13:59 16 Sep 21
I recently completed a Marketing Leadership Gateway course with the Oxford College of Marketing. The teaching and support was excellent and I would recommend them to any aspiring or experienced marketing professional.
Adam Procter
Adam Procter
09:28 02 Jul 21
Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.
Nader Naccouzi
Nader Naccouzi
14:50 17 Jun 21
2020 was unprecedented and OXCOM went above and beyond to make sure our learning could continue. I always found the support team very helpful and the teaching staff are very experienced. I would recommend OXCOM to others - Thank you OXCOM for seeing us through 2020!
Pippa Evans (Philippa)
Pippa Evans (Philippa)
19:27 16 Jun 21
I have recently completed the CIM Level 4 Certificate in Digital Marketing with Oxford College of Marketing. My tutor Alicia has been excellent and very supportive and the staff has been super helpful and friendly. I have received a great support from the college and will definitely study the diploma level with them!
Zerin Efe
Zerin Efe
20:35 14 Jun 21
Great course, Ive really enjoyed it and the tutors have been excellent
Megan Dale Hughes
Megan Dale Hughes
09:43 16 Apr 21

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Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.