Email marketing is one of the oldest forms of digital marketing, yet it still continues to be an important communication tool for organisations. Understand how organisations can utilise email marketing to successfully communicate with customers and prospects activities.
- Know the key stages to building a successful email marketing campaign
- Understand how to build and segment databases
- Understand the critical success factors for email marketing
- Understand how to effectively measure email marketing campaign performance
This Course is part of The OXCOM Diploma in Digital Marketing.
Distance Learning
Study Options
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
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