Email marketing is one of the oldest forms of digital marketing, yet it still continues to be an important communication tool for organisations. Understand how organisations can utilise email marketing to successfully communicate with customers and prospects activities.

  • Know the key stages to building a successful email marketing campaign
  • Understand how to build and segment databases
  • Understand the critical success factors for email marketing
  • Understand how to effectively measure email marketing campaign performance

This Course is part of The OXCOM Diploma in Digital Marketing.

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