This 5-week course is designed to provide you with a practical framework to be able to successfully plan and execute Facebook ad campaigns.

Our masterclass will give you a step-by-step understanding of how to develop and implement ad campaign plans in practice, based on sound research and led by strategy. The course will take you through the key steps in setting up your ad account, deciding on objectives and target audiences as well as how to successfully optimise and scale your ad campaign.

Facebook Paid Advertising Fundamentals
£100 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC

Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Train Online

The course will cover a range of topics including:

  • Setting up your Facebook Ad Account and implementing the Facebook Ad Pixel
  • How to create an effective campaign plan
  • Setting the right advertising objectives
  • How to build an Ad audience
  • Creating and building suitable Ad creative
  • The anatomy of a high performing ad
  • Successful day-to-day campaign management
  • Trouble shooting issues with your Ads
  • How to optimise and scale your campaign

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your trainer: Vanessa Rinaldi

Vanessa Rinaldi is a CIM credited digital marketing professional with 13 years’ experience. Vanessa is a paid ads expert specialising in Facebook, Instagram and Pinterest Advertising.  She has her own paid ads agency and has supported over 350 businesses with their social media marketing and advertising. Vanessa brings knowledge of ecommerce, lead generation and charity ad campaigns.

Vanessa Rinaldi
Millie
I completed my Level 4 Marketing Executive apprenticeship with the Oxford College of Marketing and couldn't recommend them enough! The trainers are amazing and I felt supported the whole way through. I would especially like to shout out Naomi and Tamzie who were brilliant and so helpful. I really enjoyed my apprenticeship and would recommend the course for anyone considering a role in marketing.
Conner T.
I recieved incredible support whilst studying my Level 6 Diploma. The course information was incredible and easy to understand, whilst the tutors were always on hand for additional information.
Alex T.
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Robyn M.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
George W.
I completed my CIM diploma and can honestly say the course was great! Highly recommend!
Layal M.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
L K.
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
Samuel J.
Staff is friendly, knowledgeable and the tutors were experts who gave excellent guidance and support.
Danielle H.
I recently completed the CIM Diploma in Professional Marketing via distance learning at the Oxford College of Marketing. Really helpful team, very supportive and knowledgeable.
Richard B.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Steve C.
Completed my Level 7 Marketing Leadership Programme with OxCOM and would highly recommend. Excellent support service, tutors, learning platform had plenty on it. Thanks!
Imber G.
I chose Oxcom to do my CIM Level 6 qualification and their services were excellent. The study materials, the classes, the support teams and the way the structure the modules and guide you is amazing Big thanks for everyone in the support team and my Tutors (HIGHLY RECOMMENDED) - Geoffrey Gamble, Liz Dempsey & Sue Ollerhead! What a journey it's been for the last 15 months! I am very pleased I chose them to help me succeed with my qualification
Alyssa N.
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Warren F.
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes. During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module. It's an excellent education service which I would definitely recommend.
Ivana K.
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Lia
I did not study with them, I was about to but unfortunately I couldn’t, so I requested a refund and got instant response which is usually not the case with other institutions. Very professional and their respond time is very quick they don’t keep you hanging. Looking forward studying with you in the future.

Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR and ISP courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.