This 5-week course is designed to provide you with a practical framework to be able to successfully plan and execute Facebook ad campaigns.

Our masterclass will give you a step-by-step understanding of how to develop and implement ad campaign plans in practice, based on sound research and led by strategy. The course will take you through the key steps in setting up your ad account, deciding on objectives and target audiences as well as how to successfully optimise and scale your ad campaign.

Facebook Paid Advertising Fundamentals
£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

The course will cover a range of topics including:

  • Setting up your Facebook Ad Account and implementing the Facebook Ad Pixel
  • How to create an effective campaign plan
  • Setting the right advertising objectives
  • How to build an Ad audience
  • Creating and building suitable Ad creative
  • The anatomy of a high performing ad
  • Successful day-to-day campaign management
  • Trouble shooting issues with your Ads
  • How to optimise and scale your campaign

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your trainer: Vanessa Rinaldi

Vanessa Rinaldi is a CIM credited digital marketing professional with 13 years’ experience. Vanessa is a paid ads expert specialising in Facebook, Instagram and Pinterest Advertising.  She has her own paid ads agency and has supported over 350 businesses with their social media marketing and advertising. Vanessa brings knowledge of ecommerce, lead generation and charity ad campaigns.

Vanessa Rinaldi
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.