This 5-week course is designed to provide you with a practical framework to be able to successfully plan and execute Facebook ad campaigns.

Our masterclass will give you a step-by-step understanding of how to develop and implement ad campaign plans in practice, based on sound research and led by strategy. The course will take you through the key steps in setting up your ad account, deciding on objectives and target audiences as well as how to successfully optimise and scale your ad campaign.

Facebook Paid Advertising Fundamentals
£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC

Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Train Online

The course will cover a range of topics including:

  • Setting up your Facebook Ad Account and implementing the Facebook Ad Pixel
  • How to create an effective campaign plan
  • Setting the right advertising objectives
  • How to build an Ad audience
  • Creating and building suitable Ad creative
  • The anatomy of a high performing ad
  • Successful day-to-day campaign management
  • Trouble shooting issues with your Ads
  • How to optimise and scale your campaign

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your trainer: Vanessa Rinaldi

Vanessa Rinaldi is a CIM credited digital marketing professional with 13 years’ experience. Vanessa is a paid ads expert specialising in Facebook, Instagram and Pinterest Advertising.  She has her own paid ads agency and has supported over 350 businesses with their social media marketing and advertising. Vanessa brings knowledge of ecommerce, lead generation and charity ad campaigns.

Vanessa Rinaldi
Onoufrios
I'm studying the level 6 diploma (distance learning) and the help i have received fron the tutors has been very professional. I look forward to finishing my last two units
Alina B.
Top tutors, excellent quality of education, and a programme that made it possible for me to complete my degree while working a full-time job! The quality of teaching and academic guidance has been outstanding. The programme was challenging and maintained high academic standards, but at the same time gave me the structure and support I needed to balance university with a demanding full-time career. Being able to successfully complete my degree while continuing to work full-time is something I am extremely proud of, and the quality and flexibility of the programme played a huge part in making that possible. A special mention has to go to Nicole Faux for all the admin support and one for Joe Shami, who has been an exceptional tutor. Their professionalism, knowledge, encouragement and genuine commitment were second to none. During an especially difficult period in my personal life, their understanding and support went far beyond what I could have expected and helped me reach the finish line. This has been a demanding but incredibly rewarding journey. I’m leaving not only with a degree, but with knowledge and skills that have real value in my professional life. I would wholeheartedly recommend the programme to anyone looking for high-quality education that can realistically be combined with a full-time career.
Conner T.
I recieved incredible support whilst studying my Level 6 Diploma. The course information was incredible and easy to understand, whilst the tutors were always on hand for additional information.
Georgia C.
I recently completed the CIPR Professional Certificate with the OXCOM team and felt thoroughly supported throughout the course, my tutor Mel provided help and guidance at every stage and I am pleased to be #CIPRQualified, I look forward to seeing where this takes me in my future career.
Robyn M.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Nader N.
Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.
Warren F.
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes. During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module. It's an excellent education service which I would definitely recommend.
George W.
I completed my CIM diploma and can honestly say the course was great! Highly recommend!
Sarah M.
I have just completed my CIPR Professional PR Diploma with Oxford College of Marketing, and I am so thankful to my tutor Mel for her excellent guidance and tuition throughout the 12 months of the course. Having chosen the virtual learning route, I enjoyed having the weekly sessions to keep me on track with my studies. It also gave me the opportunity to connect with my peers and share ideas and feedback. The Support team were also incredibly helpful and quick to answer any queries I had, and the online portal had plenty of useful links for wider reading and resources. The flexible setup allowed me to fit my studies in around a busy full time job and planning a wedding all at the same time! Huge thanks to the whole team.
Liliana T.
I recently completed my Diploma in Professional Digital Marketing. Amazing experience studying with the Oxford College of Marketing, great tutors support and customer support staff. It is an excellent education center which I would definitely recommend.
Jennifer L.
Good customer contact and they were entirely virtual in lockdown, so was this not curtail them. Very responsive student support.
Alexa C.
I recently completed my CIM Diploma and had a great experience with Oxford College of Marketing. The course information was comprehensive and tutors great throughout, knowledgeable, and so helpful when preparing for my exams. An excellent experience all round and really appreciate all the help I received to get here. Thank you so much!
RM K.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
Layal M.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Danielle H.
I recently completed the CIM Diploma in Professional Marketing via distance learning at the Oxford College of Marketing. Really helpful team, very supportive and knowledgeable.
Ace K.
Fantastic organisation who take pride in delivering quality study materials and offer full support and guidance throughout the study programme. I am most delighted with the quality of the course materials and the e learning webinars help to cover the syllabus in easy to follow steps at your own pace. Each session is perfectly balanced and structured to ensure all students have the resources to successfully prepare for the examinations. I would highly recommend to anyone who wants to embark on a professional qualification (distance/e learning) structure. Oxcom is the best place to facilitate a future learning programme to help up skill! I would not of passed with distinctions in each module without the highest quality training I have received! Thank you to all the team and I will be enrolling in the future for the next level of the CIM qualification.

Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR and ISP courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.