Facebook Paid Advertising Fundamentals

This 5-week course is designed to provide you with a practical framework to be able to successfully plan and execute Facebook ad campaigns.

Our masterclass will give you a step-by-step understanding of how to develop and implement ad campaign plans in practice, based on sound research and led by strategy. The course will take you through the key steps in setting up your ad account, deciding on objectives and target audiences as well as how to successfully optimise and scale your ad campaign.

Facebook Paid Advertising Fundamentals
£100 +VAT

Apply Online

Study Options and Start Dates

Virtual Classes

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Course Topics

The course will cover a range of topics including:

Setting up your Facebook Ad Account and implementing the Facebook Ad Pixel
How to create an effective campaign plan
Setting the right advertising objectives
How to build an Ad audience
Creating and building suitable Ad creative
The anatomy of a high performing ad
Successful day-to-day campaign management
Trouble shooting issues with your Ads
How to optimise and scale your campaign

Pricing

This course costs £100 + VAT

Entry Requirements

There are no formal entry requirements for this course.

Your trainer: Vanessa Rinaldi

Vanessa Rinaldi is a CIM credited digital marketing professional with 13 years’ experience. Vanessa is a paid ads expert specialising in Facebook, Instagram and Pinterest Advertising. She has her own paid ads agency and has supported over 350 businesses with their social media marketing and advertising. Vanessa brings knowledge of ecommerce, lead generation and charity ad campaigns.

I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.

Robyn M.

I completed my CIM diploma and can honestly say the course was great!Highly recommend!

George W.

I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.

Richard B.

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!

Layal M.

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!

Camelia P.

I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

RM K.

I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.

Richa K.

I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.

Zahreen S.

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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

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