This 5-week course is designed to provide you with a practical framework to be able to successfully plan and execute Facebook ad campaigns.

Our masterclass will give you a step-by-step understanding of how to develop and implement ad campaign plans in practice, based on sound research and led by strategy. The course will take you through the key steps in setting up your ad account, deciding on objectives and target audiences as well as how to successfully optimise and scale your ad campaign.

Facebook Paid Advertising Fundamentals
£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

The course will cover a range of topics including:

  • Setting up your Facebook Ad Account and implementing the Facebook Ad Pixel
  • How to create an effective campaign plan
  • Setting the right advertising objectives
  • How to build an Ad audience
  • Creating and building suitable Ad creative
  • The anatomy of a high performing ad
  • Successful day-to-day campaign management
  • Trouble shooting issues with your Ads
  • How to optimise and scale your campaign

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your trainer: Vanessa Rinaldi

Vanessa Rinaldi is a CIM credited digital marketing professional with 13 years’ experience. Vanessa is a paid ads expert specialising in Facebook, Instagram and Pinterest Advertising.  She has her own paid ads agency and has supported over 350 businesses with their social media marketing and advertising. Vanessa brings knowledge of ecommerce, lead generation and charity ad campaigns.

Vanessa Rinaldi
I recently completed a Marketing Leadership Gateway course with the Oxford College of Marketing. The teaching and support was excellent and I would recommend them to any aspiring or experienced marketing professional.
Adam P.
Adam P.
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana K.
Ivana K.
Great course, Ive really enjoyed it and the tutors have been excellent
Megan Dale H.
Megan Dale H.
I am studying my Diploma in Professional Digital Marketing with Oxford College of Marketing. They have been responsive and informative at all times. The online learning for distance learners is incredibly comprehensive and the support provided by online tutors in live and recorded sessions supported me in achieving high levels of success so far.
Darren B.
Darren B.
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren F.
Warren F.
Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.
Nader N.
Nader N.
I recently completed my Diploma in Professional Digital Marketing. Amazing experience studying with the Oxford College of Marketing, great tutors support and customer support staff. It is an excellent education center which I would definitely recommend.
Liliana T.
Liliana T.
Fantastic experience studying with the Oxford College of Marketing, great tutors support and customer service. Would highly recommend.
Sabina K.
Sabina K.
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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.