This 5-week course is designed to provide you with a practical framework to be able to successfully plan and execute Facebook ad campaigns.
Our masterclass will give you a step-by-step understanding of how to develop and implement Ad campaign plans in practice, based on sound research and led by strategy. The course will take you through the key steps in setting up your ad account, deciding on objectives and target audiences as well as how to successfully optimise and scale your ad campaign.
The course will include:
Setting up your Facebook Ad Account and implementing the Facebook Ad Pixel
How to create an effective campaign plan
Setting the right advertising objectives
How to build an Ad audience
Creating and building suitable Ad creative
The anatomy of a high performing ad
Successful day-to-day campaign management
Trouble shooting issues with your Ads
How to optimise and scale your campaign
Virtual Class Times – 12.30pm- 1.30pm
Facebook Paid Advertising Fundamentals
- Next start date – TBC
The course is designed for anyone working in small businesses, not for profit, consumer or B2B organisations
Your Trainer
Vanessa Rinaldi is a CIM credited Digital marketing professional with 13 years’ experience. Vanessa is a Paid Ads Expert specialising in Facebook, Instagram and Pinterest Advertising. She has her own Paid Ads Agency and has supported over 350 businesses with their social media marketing and advertising. Vanessa brings knowledge of eCommerce, lead generation and Charity Ad Campaigns.

Learn From Home
The course is delivered through our virtual learning technology, which includes five one-hour live online classes.
You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile
Course Costs
This course is priced at £100 (+VAT).
If your course is Employer Funded please click here to apply
Try our online learning system for free!
Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.