This 5-week course is designed to provide you with a practical framework to be able to successfully plan and execute Facebook ad campaigns.

Our masterclass will give you a step-by-step understanding of how to develop and implement Ad campaign plans in practice, based on sound research and led by strategy. The course will take you through the key steps in setting up your ad account, deciding on objectives and target audiences as well as how to successfully optimise and scale your ad campaign.

The course will include: 

  • Setting up your Facebook Ad Account and implementing the Facebook Ad Pixel

  • How to create an effective campaign plan

  • Setting the right advertising objectives

  • How to build an Ad audience

  • Creating and building suitable Ad creative

  • The anatomy of a high performing ad

  • Successful day-to-day campaign management

  • Trouble shooting issues with your Ads

  • How to optimise and scale your campaign

Virtual Class Times – 12.30pm- 1.30pm

Facebook Paid Advertising Fundamentals

£10000+VAT
  • Next start date – TBC

The course is designed for anyone working in small businesses, not for profit, consumer or B2B organisations

Your Trainer

Vanessa Rinaldi is a CIM credited Digital marketing professional with 13 years’ experience. Vanessa is a Paid Ads Expert specialising in Facebook, Instagram and Pinterest Advertising.  She has her own Paid Ads Agency and has supported over 350 businesses with their social media marketing and advertising. Vanessa brings knowledge of eCommerce, lead generation and Charity Ad Campaigns.

Vanessa Rinaldi

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile

Course Costs

This course is priced at £100 (+VAT).

If your course is Employer Funded please click here to apply

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.