In an era where data-driven decision-making distinguishes leaders from followers, the GA4 Accelerator Masterclass empowers you with the knowledge, tools, and insights to place you at the forefront of marketing innovation. Through this comprehensive five-session journey, you will unlock the potential of GA4, from basic navigation to advanced analytics and decision-making strategies.

This masterclass is designed for digital marketers, marketing analysts, and anyone involved in marketing decision-making who seeks to leverage data-driven insights for strategy optimisation. Whether you are transitioning from Universal Analytics to GA4 or looking to deepen your understanding of GA4’s advanced features, this masterclass is your ideal learning pathway.

GA4 Accelerator
£75 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 3 one-hour live online classes.

Next start date: TBC

Class times: 12.30pm to 1.30pm BST

What’s Included:

3 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

This masterclass will cover a range of topics including:

  • Getting Started with GA4: Navigating the Future of Analytics
  • Event Tracking in GA4: Capturing What Matters
  • Leveraging Reports for Deeper Insights in GA4
  • Beyond Basics: Advanced Analysis Techniques and Audience Building in GA4
  • Transforming Data into Strategy: Making Informed Decisions with GA4

Each session will include hands-on exercises, case studies, and Q&A sessions to ensure practical understanding and applicability. You will leave this masterclass with not only a theoretical understanding of GA4’s capabilities but also practical skills and strategies they can immediately implement in their marketing efforts.

This course costs £75 + VAT

There are no formal training requirements to join this course.

Your Trainer: Robyn MacMillan

Robyn MacMillan is a self proclaimed nerd who was put on this earth to help organizations and individuals to understand their marketing data and demystify Martech. Her education within this field spans to a PHD, and she can often be found at a conference or with her nose buried in a white paper or article. 

From working within large corporations and brands Robyn decided to take the plunge and create her first marketing based business 7 years ago, and sprouted a new business in Gothenburg three years ago. Robyns missions has always been to make complicated things more accessible and show how data and martech can boost organizations and marketing roles to get more out of their marketing inputs (and make the results more tangible and usable within all settings and levels of an organization)

Martech is an area of marketing that is consistently growing, and is currently in the spotlight due to the accessibility of AI tools and platforms. Robyn specializes in staying ahead of the game within this area, and makes this seemingly overwhelming area understandable with easy to implement tactics, so we can all begin to master martech.

Robyn MacMillan