Since its launch in November 2005, Google Analytics has been an invaluable tool in helping marketers evaluate website performance. It’s now undergone a major transformation from ‘Universal Analytics’ to ‘GA4’ and the 1 July 2023 deadline to migrate over is fast approaching!

This practical, hands-on course will help you make the transition to GA4 by understanding the major changes as well as a breakdown of the new reporting suite and how to set up customised explorations.

Getting To Grips With Google Analytics 4

£100 +VAT

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Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC

Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Student

This course will cover a range of topics including:

  • How to migrate to GA4, what the major changes are and a tour of the new dashboard including Reports Snapshot & Real-time Data
  • A breakdown of Life Cycle Reporting to follow the funnel of acquiring, engaging, monetising and retaining users
  • How to set up customized Explorations reports including free-form, funnel exploration, and path exploration
  • Assessing Advertising Performance to understand direct, paid, organic and conversion attribution
  • The value of integrating additional tools to build an enhanced understanding, including Google Search Console and Google URL Builder

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your Trainer: Nick Day

With over 30 years’ commercial experience, Nick Day’s expertise spans both traditional and digital marketing, having worked for a range of global organisations including Royal Mail, British Airways, Nokia, and Sony.

In addition to being an experienced marketer, Nick currently tutors for the Oxford College of Marketing and teaches on the CIM Certificate in Professional Marketing, the CIM Diploma in Professional Marketing and the CIM Marketing Leadership Programme.

Dawn Baird