Getting To Grips With Google Analytics 4

Since its launch in November 2005, Google Analytics has been an invaluable tool in helping marketers evaluate website performance. It’s now undergone a major transformation from ‘Universal Analytics’ to ‘GA4’ and the 1 July 2023 deadline to migrate over is fast approaching! This practical, hands-on course will help you make the transition and get to grips with the new system.

The course will include:

How to migrate to GA4, what the major changes are and a tour of the new dashboard including Reports Snapshot & Real-time Data
A breakdown of Life Cycle Reporting to follow the funnel of acquiring, engaging, monetising and retaining users
How to set up customized Explorations reports including free-form, funnel exploration, and path exploration
Assessing Advertising Performance to understand direct, paid, organic and conversion attribution
The value of integrating additional tools to build an enhanced understanding, including Google Search Console and Google URL Builder

Virtual Class Times – 12.30pm- 1.30pm

Search Engine Marketing Masterclass

£100⁰⁰+VAT

Next start date – TBC

Apply Online

Your Trainer

With over 30 years’ commercial experience, Nick Day’s expertise spans both traditional and digital marketing, having worked for a range of global organisations including Royal Mail, British Airways, Nokia, and Sony.

In addition to being an experienced marketer, Nick currently tutors for the Oxford College of Marketing and teaches on the CIM Certificate in Professional Marketing, the CIM Diploma in Professional Marketing and the CIM Marketing Leadership Programme.

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Course Costs

This introductory course is priced at £100 (+VAT).

Apply Online

If your course is Employer Funded please click here to apply

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!

Layal M.

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!

Camelia P.

I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

RM K.