Since its launch in November 2005, Google Analytics has been an invaluable tool in helping marketers evaluate website performance. It’s now undergone a major transformation from ‘Universal Analytics’ to ‘GA4’ and the 1 July 2023 deadline to migrate over is fast approaching!

This practical, hands-on course will help you make the transition to GA4 by understanding the major changes as well as a breakdown of the new reporting suite and how to set up customised explorations.

Getting To Grips With Google Analytics 4

£100 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

This course will cover a range of topics including:

  • How to migrate to GA4, what the major changes are and a tour of the new dashboard including Reports Snapshot & Real-time Data
  • A breakdown of Life Cycle Reporting to follow the funnel of acquiring, engaging, monetising and retaining users
  • How to set up customized Explorations reports including free-form, funnel exploration, and path exploration
  • Assessing Advertising Performance to understand direct, paid, organic and conversion attribution
  • The value of integrating additional tools to build an enhanced understanding, including Google Search Console and Google URL Builder

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your Trainer: Nick Day

With over 30 years’ commercial experience, Nick Day’s expertise spans both traditional and digital marketing, having worked for a range of global organisations including Royal Mail, British Airways, Nokia, and Sony.

In addition to being an experienced marketer, Nick currently tutors for the Oxford College of Marketing and teaches on the CIM Certificate in Professional Marketing, the CIM Diploma in Professional Marketing and the CIM Marketing Leadership Programme.

Dawn Baird
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex T.
Alex T.
I am studying my Diploma in Professional Digital Marketing with Oxford College of Marketing. They have been responsive and informative at all times. The online learning for distance learners is incredibly comprehensive and the support provided by online tutors in live and recorded sessions supported me in achieving high levels of success so far.
Darren B.
Darren B.
Whilst working remotely at home, and in the midst of the pandemic, I was looking for a qualification to further my career development. Heartfelt thanks to all the staff and lecturers for their support. One of my criteria was to complete the whole qualification within 6 months instead of a year. The school were supportive and I've achieved a Distinction overall.
Dan Xuan C.
Dan Xuan C.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia C.
Silvia C.
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Alyssa
Alyssa
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren F.
Warren F.
I had a great experience with the team when completing my CIM Lvl 3 & 4, then a bad one when completing a lvl 5 Post grad. Diploma via them in partnership with a third party and the UCI.Following that bad experience though, the course director personally made contact to establish what went wrong, confirmed that the issues that I had had were entirely related to a single course and a third party provider, and did everything possible to support me with a future course. My faith is restored and I have signed up again with the team to complete a lvl 7 marketing leadership course in the next 18 months.
Dan W.
Dan W.
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