Brands leveraging user-generated content (UGC) see 29% higher conversion rates than competitors. But that’s just the beginning…

In 2025, the brands dominating their industries aren’t just waiting for UGC to roll in. They’re strategically transforming everyday customers into their most powerful marketing asset. The result? Real advocacy that audiences trust 12x more than traditional advertising.

Want the competitive edge? Join our three-part Masterclass where we’ll reveal the strategies and actionable tips to drive results – for any brand, big or small.

Turning Customers into Creators: How to Encourage UGC for Your Brand
£75 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 3 one-hour live online classes.

Next start date: 17th September

Class times: 12.30pm to 1.30pm BST

What’s Included:

3 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

Contemt

This three week masterclass will cover the following topics:

Part 1: Understanding UGC & responding strategically

Discover what truly qualifies as UGC and explore the psychology behind why UGC works. Learn why TikTok’s algorithm has revolutionised UGC and how it’s facilitated more ways for brands to connect with customers through content. Master the art of speed and strategic response, from capitalising on viral moments to gifting decisions.

Part 2: Building your UGC campaign engine

Master the three core UGC factors that transform passive browsers into active creators and underpin any successful UGC strategy, with real-world examples from brands getting it right. Understand the critical psychology and process that helps people switch from consuming to creating, and why negative feedback can become your biggest opportunity for connection.

Part 3: Maximising UGC effectiveness & EGC

Transform UGC from occasional posts into a self-sustaining ecosystem that creates brand magnetism. Master Employee-Generated Content (EGC). Learn how to identify your core community and discover how to master UGC asset optimisation across different channels. Plus, navigate the crucial legal and crisis management aspects of UGC.

This course costs £75 + VAT

There are no formal training requirements to join this course.

Your Trainer: Jem Leslie

Jem is a Content Strategist at Bottle PR and specialises in developing frameworks that empower authentic customer voices while achieving measurable marketing results. Her work at the intersection of SEO and social media has consistently demonstrated that strategic Influencer Marketing implementation drives engagement, trust, and conversion rates across digital channels.

Winner of a Drum Award for Best Marketing Strategy, Jem brings practical Influencer / UGC solutions to organisations of all sizes. Her experience spans managing social media strategies for global powerhouses like Disney across EMEA, to bootstrapping community-driven content for fashion tech startups with minimal resources. This perspective allows her to create scalable approaches that work, regardless of budget.

Jem Leslie