Integrated Marketing Communications – A practical and inspirational workshop designed to help you create an effective integrated marketing communications plan that delivers stronger results.
This fast-paced and packed one-day workshop will help you understand how a brand or company plans and selects the right marketing communication tools and synergistically combines them to most effectively achieve a desired response from a specific customer group.
The Course Director is Vanessa Moon.
The aim of this course is to provide you with a structured approach and framework to developing effective integrated communication plans. The workshop helps you see how to blend the most compelling mix of tools and media to optimise resources and meet your overarching marketing objectives. It examines the essential criteria for success when managing integrated activities and is brought to life with modern examples and practical exercises.
Integrated Marketing Communications – Sample Agenda PDF