Integrated Marketing Communications – A practical and inspirational workshop designed to help you create an effective integrated marketing communications plan that delivers stronger results.


This fast-paced and packed one-day workshop will help you understand how a brand or company plans and selects the right marketing communication tools and synergistically combines them to most effectively achieve a desired response from a specific customer group.
The Course Director is Vanessa Moon.


The aim of this course is to provide you with a structured approach and framework to developing effective integrated communication plans. The workshop helps you see how to blend the most compelling mix of tools and media to optimise resources and meet your overarching marketing objectives. It examines the essential criteria for success when managing integrated activities and is brought to life with modern examples and practical exercises.

Integrated Marketing Communications – Sample Agenda PDF

Integrated Marketing Communications

  • 2nd May 2018 London

Course Benefits

Upon completion of this course, you will be able to:

Deliver powerful ideas that drive business results built on clear customer understanding, integrated across multiple tools and delivered across most relevant points of impact.
Plan more strategic marketing communications that achieve your objectives and improve the return on spend
Structure, integrate and manage your efforts in smarter ways to give you competitive edge
Challenge your current ways of working with refreshed thoughts around the planning and briefing frameworks provided
Select tools and media based on their strengths, ability to meet your tasks and objectives and any constraints such as budget.

Course Content

This course is a mix of lecture-style presentation and interactive group-based activities.
It will cover:

  • An integrated marcomms strategy framework
  • The critical role of customer insight and brand insight in driving effective IMC efforts
  • Setting objectives and goals for IMC – and alignment of communication goals to marketing objectives
  • IMC strategy
  • Getting to a great IMC planning brief (challenges and overcomes)
  • Task and tool setting (vs populating a calendar of communications activities)

Who Should Attend

This course is designed for you if you have responsibility for communication planning and execution. You may have specialised in a particular communication discipline and are now looking to take a broader view or create your first integrated plan or refresh your approach. It is suitable for Marketing Executives, Brand and Communication Managers and for all those seeking to improve their approach to structuring and co-ordinating marketing communications.

Course Dates and Locations

2nd May 2018 – London
12th September 2018 – London

All locations are subject to minimum numbers.


This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More.