Integrated Marketing Communications – A practical and inspirational workshop designed to help you create an effective integrated marketing communications plan that delivers stronger results.

This fast-paced and packed one-day workshop will help you understand how a brand or company plans and selects the right marketing communication tools and synergistically combines them to most effectively achieve the desired response from a specific customer group.


The aim of this course is to provide you with a structured approach and framework to developing effective integrated communication plans. The workshop helps you see how to blend the most compelling mix of tools and media to optimise resources and meet your overarching marketing objectives. It examines the essential criteria for success when managing integrated activities and is brought to life with modern examples and practical exercises.

Course Benefits

  • Deliver powerful ideas that drive business results built on clear customer understanding, integrated across multiple tools and delivered across most relevant points of impact.
  • Plan more strategic marketing communications that achieve your objectives and improve the return on spend
  • Structure, integrate and manage your efforts in smarter ways to give you competitive edge
  • Challenge your current ways of working with refreshed thoughts around the planning and briefing frameworks provided
  • Select tools and media based on their strengths, ability to meet your tasks and objectives and any constraints such as budget

Course Content

  • An integrated marcomms strategy framework
  • The critical role of customer insight and brand insight in driving effective IMC efforts
  • Setting objectives and goals for IMC – and alignment of communication goals to marketing objectives
  • IMC strategy
  • Getting to a great IMC planning brief (challenges and overcomes)
  • Task and tool setting (vs populating a calendar of communications activities)

This course is designed for you if you have responsibility for communication planning and execution. You may have specialised in a particular communication discipline and are now looking to take a broader view or create your first integrated plan or refresh your approach. It is suitable for Marketing Executives, Brand and Communication Managers and for all those seeking to improve their approach to structuring and co-ordinating marketing communications.

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.

Course Enquiry
2020 was unprecedented and OXCOM went above and beyond to make sure our learning could continue. I always found the support team very helpful and the teaching staff are very experienced. I would recommend OXCOM to others - Thank you OXCOM for seeing us through 2020!
Pippa Evans (Philippa)
Pippa Evans (Philippa)
19:27 16 Jun 21
I have recently completed the CIM Level 4 Certificate in Digital Marketing with Oxford College of Marketing. My tutor Alicia has been excellent and very supportive and the staff has been super helpful and friendly. I have received a great support from the college and will definitely study the diploma level with them!
Zerin Efe
Zerin Efe
20:35 14 Jun 21
Great course, Ive really enjoyed it and the tutors have been excellent
Megan Dale Hughes
Megan Dale Hughes
09:43 16 Apr 21
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren Fiveash
Warren Fiveash
08:32 01 Apr 21
Oxcom have been great supporting my studies and helping me to achieve my diploma, strongly recommend!
Abigail Barber
Abigail Barber
14:54 30 Mar 21
I am studying my Diploma in Professional Digital Marketing with Oxford College of Marketing. They have been responsive and informative at all times. The online learning for distance learners is incredibly comprehensive and the support provided by online tutors in live and recorded sessions supported me in achieving high levels of success so far.
Darren Body
Darren Body
15:07 29 Mar 21
Fantastic experience studying with the Oxford College of Marketing, great tutors support and customer service. Would highly recommend.
Sabina Konradova
Sabina Konradova
20:36 20 Mar 21
I thoroughly enjoyed studying my level 6 CIM qualification with the Oxford College of Marketing. They are extremely well set up for distance learning, with friendly tutors who are always willing to provide advice and guidance.
Jenny Clarke
Jenny Clarke
13:54 11 Mar 21

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.