Learn the basics of content marketing and how to create a successful content strategy with our 5-week virtual course.

This short course aims to develop your expertise in content marketing, gaining an understanding of how to use content to effectively engage with customers and drive ROI.

Introduction To Content Marketing

£395 + VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC

Course times: 9.30am to 5pm

What’s included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s involved:

Student

The course covers a range of areas including:

  • How content marketing supports other digital activities
  • The types of content marketers can use and best practice for these
  • The role of content within the customer journey
  • Creating and distributing content as part of a content strategy
  • How to successfully measure and optimise content

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your trainer: Red Barrington

Red Barrington is a skilled digital marketer with over 18 years’ practice in delivering digital projects for agencies and clients through her agency Red Star. Red has worked with a range of global clients including Vodafone, Sage, Cambridge Satchel Company and Sainsbury’s supporting their digital initiatives as well as leading training and development programmes. Red is a Chartered Marketer as well as a Course Level Manager and Internal Verifier at the College.

Red Barrington