Learn the basics of content marketing and how to create a successful content strategy with our 5-week virtual course.

This short course aims to develop your expertise in content marketing, gaining an understanding of how to use content to effectively engage with customers and drive ROI.

The course covers a range of areas including:

  • How content marketing supports other digital activities
  • The types of content marketers can use and best practice for these

  • The role of content within the customer journey

  • Creating and distributing content as part of a content strategy

  • How to successfully measure and optimise content

Virtual Class Times : 12.30pm – 1.30pm

Introduction To Content Marketing

£10000+VAT
  • Next start date – TBC

Your Trainer

Red Barrington is a skilled digital marketer with over 18 years’ practice in delivering digital projects for agencies and clients through her agency Red Star. Red has worked with a range of global clients including Vodafone, Sage, Cambridge Satchel Company and Sainsbury’s supporting their digital initiatives as well as leading training and development programmes. Red is a Chartered Marketer as well as a Course Level Manager and Internal Verifier at the College.

Red Barrington

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes and access to weekly course notes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Candidates can also undertake a short assessment to upgrade to an Award accredited by OCN London and Ofqual for an additional fee.

Course Costs

This introductory course is priced at £100 (+VAT).

Apply Online
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
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Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.