Learn the basics of content marketing and how to create a successful content strategy with our 5-week virtual course.

This short course aims to develop your expertise in content marketing, gaining an understanding of how to use content to effectively engage with customers and drive ROI.

The course covers a range of areas including:

  • How content marketing supports other digital activities
  • The types of content marketers can use and best practice for these

  • The role of content within the customer journey

  • Creating and distributing content as part of a content strategy

  • How to successfully measure and optimise content

Virtual Class Times : 12.30pm – 1.30pm

Introduction To Content Marketing

  • Next start date – TBC

Your Trainer

Red Barrington is a skilled digital marketer with over 18 years’ practice in delivering digital projects for agencies and clients through her agency Red Star. Red has worked with a range of global clients including Vodafone, Sage, Cambridge Satchel Company and Sainsbury’s supporting their digital initiatives as well as leading training and development programmes. Red is a Chartered Marketer as well as a Course Level Manager and Internal Verifier at the College.

Red Barrington

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes and access to weekly course notes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Candidates can also undertake a short assessment to upgrade to an Award accredited by OCN London and Ofqual for an additional fee.

Course Costs

This introductory course is priced at £100 (+VAT).

I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.