Learn the basics of content marketing and how to create a successful content strategy with our 5-week virtual course.

This short course aims to develop your expertise in content marketing, gaining an understanding of how to use content to effectively engage with customers and drive ROI.

Introduction To Content Marketing

£395 + VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC

Course times: 9.30am to 5pm

What’s included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s involved:

Student

The course covers a range of areas including:

  • How content marketing supports other digital activities
  • The types of content marketers can use and best practice for these
  • The role of content within the customer journey
  • Creating and distributing content as part of a content strategy
  • How to successfully measure and optimise content

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your trainer: Red Barrington

Red Barrington is a skilled digital marketer with over 18 years’ practice in delivering digital projects for agencies and clients through her agency Red Star. Red has worked with a range of global clients including Vodafone, Sage, Cambridge Satchel Company and Sainsbury’s supporting their digital initiatives as well as leading training and development programmes. Red is a Chartered Marketer as well as a Course Level Manager and Internal Verifier at the College.

Red Barrington
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Alyssa
Alyssa
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.