This course is for marketing professionals, individuals interested in a marketing career, key executives, entrepreneurs, and business owners. Marketing is directly connected to the bottom line. Learn how to bridge marketing and finance, utilising analysis strategies to increase profitability through customer loyalty, marketing revenue generation, and value creation. We will move beyond marketing fundamentals, and learn how to integrate measurement systems that quantify marketing activities in terms of revenue and return on investment. Learn the language and tools of finance to help achieve desired marketing budget allocation, and increase marketing’s role and value in the organisation.