This course is for marketing professionals, individuals interested in a marketing career, key executives, entrepreneurs, and business owners. Marketing is directly connected to the bottom line. Learn how to bridge marketing and finance, utilising analysis strategies to increase profitability through customer loyalty, marketing revenue generation, and value creation. We will move beyond marketing fundamentals, and learn how to integrate measurement systems that quantify marketing activities in terms of revenue and return on investment. Learn the language and tools of finance to help achieve desired marketing budget allocation, and increase marketing’s role and value in the organisation.

Distance Learning

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.