The Marketing Fundamentals unit is ideal for learning the basics of marketing for the first time or it can be used as revision by more experienced professionals. If you have previous marketing experience or qualifications, you may be eligible for an exemption. The module covers:
- What is marketing?
- How do consumers buy and what influences affect this?
- How can internal and external environments affect our marketing plans?
- How to plan marketing activities
This Course is part of The OXCOM Diploma in Digital Marketing.