The Marketing Fundamentals unit is ideal for learning the basics of marketing for the first time or it can be used as revision by more experienced professionals. If you have previous marketing experience or qualifications, you may be eligible for an exemption. The module covers:

  • What is marketing?
  • How do consumers buy and what influences affect this?
  • How can internal and external environments affect our marketing plans?
  • How to plan marketing activities

This Course is part of The OXCOM Diploma in Digital Marketing.

Distance Learning

£28500+VAT

The Marketing Fundamentals unit is ideal for learning the basics of marketing for the first time or it can be used as revision by more experienced professionals. If you have previous marketing experience or qualifications, you may be eligible for an exemption. The module covers:

  • What is marketing?
  • How do consumers buy and what influences affect this?
  • How can internal and external environments affect our marketing plans?
  • How to plan marketing activities

This Course is part of The OXCOM Diploma in Digital Marketing.

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Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.