In an increasingly competitive environment, marketing is not only critical, but planning your marketing activities is a must-have for success. This practical one-day workshop is designed to provide you with a framework to produce an effective marketing plan for your business.

The course will include:

  • Understanding the role marketing should play within your business

  • Understanding the marketing environment and how to undertake an effective marketing audit

  • Setting marketing objectives, aligning these to business goals

  • Understanding how to segment and profile your customers as well as how to create a suitable value proposition

  • Developing tactics that actually deliver

  • Creating an effective implementation plan

  • Measuring and evaluate success

Marketing Planning 101

  • Book by 1st September to receive an early bird price of £199!
  • 1st October 2019


The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN

Who Should Attend

This course is designed for those who are developing marketing plans and wish to improve the plans for their organisation. The course is suitable for those working in small businesses, not for profit, consumer or B2B organisations.

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Customised and Team Training.

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.