In an increasingly competitive environment, marketing is not only critical, but planning your marketing activities is a must-have for success. This practical one-day workshop is designed to provide you with a framework to produce an effective marketing plan for your business.

The course will include:

  • Understanding the role marketing should play within your business

  • Understanding the marketing environment and how to undertake an effective marketing audit

  • Setting marketing objectives, aligning these to business goals

  • Understanding how to segment and profile your customers as well as how to create a suitable value proposition

  • Developing tactics that actually deliver

  • Creating an effective implementation plan

  • Measuring and evaluate success

Marketing Planning 101

  • Book by 14th August 2020 to receive an early bird price of £199!
  • 14th September 2020


The 1st Central County Ground, Sussex Cricket, Eaton Road, Hove BN3 3AN

Who Should Attend

This course is designed for those who are developing marketing plans and wish to improve the plans for their organisation. The course is suitable for those working in small businesses, not for profit, consumer or B2B organisations.

Book Your Place

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Customised and Team Training.

“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.