Marketing Planning – If you do what you have always done you will be left behind.
The environment is fast moving, competitors are quick to take opportunities and organisations need to be able to respond and build competitive advantage.
This one day course will provide a simple structured step by step approach to help build a marketing plan.
Exploring step by step marketing planning process to understand key challenges and how the organisation can manage it resources to greatest advantage. Preparing outline plans which are measurable to ensure that resources are used effectively.
The Course Director is Suzanne Cole.