The Marketing Principles course provides you with an understanding of the basic theory and practice of marketing. You will learn about changing consumer behaviour, the key elements of the marketing environment, as well as the theory and application of the marketing mix.
The Marketing Principles course within the course is assessed by a multiple-choice examination. For this exam-based unit, you will be required to book your examination at local exam centre convenient to you. For students wishing to take their exam outside of the UK, there may be an additional charge.
This course is part of Foundation Certificate in Professional Marketing.