The Marketing Principles course provides you with an understanding of the basic theory and practice of marketing. You will learn about changing consumer behaviour, the key elements of the marketing environment, as well as the theory and application of the marketing mix.

The Marketing Principles course within the course is assessed by a multiple-choice examination. For this exam-based unit, you will be required to book your examination at local exam centre convenient to you. For students wishing to take their exam outside of the UK, there may be an additional charge.

This course is part of Foundation Certificate in Professional Marketing.

Distance Learning

  • Blended Learning £470.00 +VAT
“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.