The Marketing Principles course provides you with an understanding of the basic theory and practice of marketing. You will learn about changing consumer behaviour, the key elements of the marketing environment, as well as the theory and application of the marketing mix.

The Marketing Principles course within the course is assessed by a multiple-choice examination. For this exam-based unit, you will be required to book your examination at local exam centre convenient to you. For students wishing to take their exam outside of the UK, there may be an additional charge.

This course is part of Foundation Certificate in Professional Marketing.

Distance Learning

  • Blended Learning £470.00 +VAT
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“Would highly recommend doing your CIM qualification with Oxford. I balanced full time work and self study to complete my level 4 certificate”
Emma Williamson
“My overall experience with Oxford College of Marketing was very good, the materials were very helpful and the information sent complete and on time”
Adriana Handaric
I’ve just completed my Diploma in Professional Marketing at the Oxford College of Marketing and the support I’ve received over the past year has been incredible
Kayleigh Clemons
“Oxford College of Marketing’s standards are higher than CIM and they prep you very well”
Marina Eguchi
“I recently completed my CIM Diploma in Professional Marketing with the Oxford College of Marketing. The support and tutors were first class, highly recommended!”
Luke Stocking
“Very nice college. A lot of information and resources available along the course especially during part time evening lessons”
Laurent Widloecher

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.