This interactive bootcamp will provide a framework, process and application of key principles that underpin a successful marketing strategy including how to plan, create, execute and evaluate a strategy for growth and competitive position.
Course Details
The marketing strategy course will highlight what is needed when adopting a clearly defined and integrated approach to marketing strategy development and understanding the building blocks and key components that underpin successful marketing strategy.
This course is ideal for marketing practitioners with at least two years of experience in a marketing management role and now having responsibility to develop their organisation’s marketing strategy.
Course Dates
06th July – 9.30am-12.30pm
07th July – 9.30am-12.30pm
Marketing Strategy Bootcamp
- Course Dates – 6th and 7th July 2022
Upon completion of this course, you will be able to:
Understand the key components that should be evident within a clearly defined marketing strategy
Establish a process for reviewing your existing marketing strategy and make strategy recommendations for the future
Apply appropriate frameworks to support you in the development of future marketing strategy
The course will cover a range of topics including:
Conducting Market Research
Creating a Marketing Plan
Marketing Strategy Defined
The Importance of Market, Competitor & Customer Insight
Market Segmentation
Value Proposition
Data Analysis
Strategic Planning & Auditing
Measuring Marketing Success (ROI)
Your Trainer
Sue Ollerhead
Sue Ollerhead is a Chartered Marketer, consultant, blogger, speaker, and lecturer in digital and marketing. She is the Founder and Managing Director of Heads-Up Marketing.
With over 18-years of client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.
Sue also lectures in the areas of Digital Marketing Essentials, Strategic Marketing, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CIM marketing qualifications.

Learn From Home
The course is delivered through our virtual learning technology through two 3 hours classes.
You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.
If you are self-funding your course please click here to apply
If your course is Employer Funded please click here to apply
Try our online learning system for free!
Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.