This interactive bootcamp will provide the framework, process and application of key principles that underpin a successful marketing strategy.

This course will enable you to understand what is required when adopting a clearly defined and integrated approach to marketing strategy development. You will learn the building blocks and key components that support successful marketing strategies.

This course is ideal for marketing practitioners with at least two years of experience in a marketing management role, who are now looking to  develop their organisation’s marketing strategy.

Marketing Strategy
£395 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC
Course times: 9.30am to 5pm

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

The course will cover a range of topics including:

  • Conducting Market Research
  • Creating a Marketing Plan
  • Marketing Strategy Defined
  • The Importance of Market, Competitor & Customer Insight
  • Market Segmentation
  • Value Proposition
  • Data Analysis
  • Strategic Planning & Auditing
  • Measuring Marketing Success (ROI)

Upon completion of this course, you will be able to:

  • Understand the key components that should be evident within a clearly defined marketing strategy
  • Establish a process for reviewing your existing marketing strategy and make strategy recommendations for the future
  • Apply appropriate frameworks to support you in the development of future marketing strategies

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your Trainer: Sue Ollerhead

Sue Ollerhead is a Chartered Marketer, consultant, blogger, speaker, and lecturer in digital and marketing. She is the Founder and Managing Director of Heads-Up Marketing.

With over 18-years of client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Sue also lectures in the areas of digital marketing fundamentals, strategic marketing planning, and digital strategy; teaching and supporting marketing professionals who are studying for CIM marketing qualifications.

Sue Ollerhead
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I recently completed the CIM Diploma in Professional Marketing via distance learning at the Oxford College of Marketing. Really helpful team, very supportive and knowledgeable.
Danielle H.
Danielle H.
I'm currently working towards my CIM level 6 Digital Diploma in Professional Marketing through Oxford College of Marketing. The tutors are incredibly helpful, and so is the course material. I would definitely recommend them for distance learning as I've been able to do everything at my own pace, without any impact from Coronavirus!
Cathy E.
Cathy E.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.
Nader N.
Nader N.
I thoroughly enjoyed studying my level 6 CIM qualification with the Oxford College of Marketing. They are extremely well set up for distance learning, with friendly tutors who are always willing to provide advice and guidance.
Jenny C.
Jenny C.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex T.
Alex T.
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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.