This interactive bootcamp will provide a framework, process and application of key principles that underpin a successful marketing strategy including how to plan, create, execute and evaluate a strategy for growth and competitive position.

Course Details

The marketing strategy course will highlight what is needed when adopting a clearly defined and integrated approach to marketing strategy development and understanding the building blocks and key components that underpin successful marketing strategy.

This course is ideal for marketing practitioners with at least two years of experience in a marketing management role and now having responsibility to develop their organisation’s marketing strategy.

Course Times

9.30am – 5pm

Marketing Strategy Bootcamp

  • Course Date – TBC

Upon completion of this course, you will be able to:

  • Understand the key components that should be evident within a clearly defined marketing strategy

  • Establish a process for reviewing your existing marketing strategy and make strategy recommendations for the future

  • Apply appropriate frameworks to support you in the development of future marketing strategy

The course will cover a range of topics including:

  • Conducting Market Research

  • Creating a Marketing Plan

  • Marketing Strategy Defined

  • The Importance of Market, Competitor & Customer Insight

  • Market Segmentation

  • Value Proposition

  • Data Analysis

  • Strategic Planning & Auditing

  • Measuring Marketing Success (ROI)

Your Trainer

Sue Ollerhead

Sue Ollerhead is a Chartered Marketer, consultant, blogger, speaker, and lecturer in digital and marketing. She is the Founder and Managing Director of Heads-Up Marketing.

With over 18-years of client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Sue also lectures in the areas of Digital Marketing Essentials, Strategic Marketing, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CIM marketing qualifications.

Sue Ollerhead

Learn From Home

The course is delivered through our virtual learning technology over one full day.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

If you are self-funding your course please click here to apply

If your course is Employer Funded please click here to apply