This interactive bootcamp will provide the framework, process and application of key principles that underpin a successful marketing strategy.

This course will enable you to understand what is required when adopting a clearly defined and integrated approach to marketing strategy development. You will learn the building blocks and key components that support successful marketing strategies.

This course is ideal for marketing practitioners with at least two years of experience in a marketing management role, who are now looking to  develop their organisation’s marketing strategy.

Marketing Strategy
£395 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC

Course times: 9.30am to 5pm

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Distance Learning

The course will cover a range of topics including:

  • Conducting Market Research
  • Creating a Marketing Plan
  • Marketing Strategy Defined
  • The Importance of Market, Competitor & Customer Insight
  • Market Segmentation
  • Value Proposition
  • Data Analysis
  • Strategic Planning & Auditing
  • Measuring Marketing Success (ROI)

Upon completion of this course, you will be able to:

  • Understand the key components that should be evident within a clearly defined marketing strategy
  • Establish a process for reviewing your existing marketing strategy and make strategy recommendations for the future
  • Apply appropriate frameworks to support you in the development of future marketing strategies

This course costs £395 + VAT

There are no formal entry requirements for this course.

Your Trainer: Sue Ollerhead

Sue Ollerhead is a Chartered Marketer, consultant, blogger, speaker, and lecturer in digital and marketing. She is the Founder and Managing Director of Heads-Up Marketing.

With over 18-years of client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Sue also lectures in the areas of digital marketing fundamentals, strategic marketing planning, and digital strategy; teaching and supporting marketing professionals who are studying for CIM marketing qualifications.

Sue Ollerhead