Marketing Strategy Bootcamp

This interactive bootcamp will provide the framework, process and application of key principles that underpin a successful marketing strategy.

This course will enable you to understand what is required when adopting a clearly defined and integrated approach to marketing strategy development. You will learn the building blocks and key components that support successful marketing strategies.

This course is ideal for marketing practitioners with at least two years of experience in a marketing management role, who are now looking to develop their organisation’s marketing strategy.

Marketing Strategy
£395 +VAT

Apply Online

Study Options and Start Dates

Virtual Classes

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC
Course times: 9.30am to 5pm

What’s Included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s Involved:

Course Topics

The course will cover a range of topics including:

Conducting Market Research
Creating a Marketing Plan
Marketing Strategy Defined
The Importance of Market, Competitor & Customer Insight
Market Segmentation
Value Proposition
Data Analysis
Strategic Planning & Auditing
Measuring Marketing Success (ROI)

Upon completion of this course, you will be able to:

Understand the key components that should be evident within a clearly defined marketing strategy
Establish a process for reviewing your existing marketing strategy and make strategy recommendations for the future
Apply appropriate frameworks to support you in the development of future marketing strategies

Pricing

This course costs £395 + VAT

Entry Requirements

There are no formal entry requirements for this course.

Your Trainer: Sue Ollerhead

Sue Ollerhead is a Chartered Marketer, consultant, blogger, speaker, and lecturer in digital and marketing. She is the Founder and Managing Director of Heads-Up Marketing.

With over 18-years of client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Sue also lectures in the areas of digital marketing fundamentals, strategic marketing planning, and digital strategy; teaching and supporting marketing professionals who are studying for CIM marketing qualifications.

I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.

Robyn M.

I completed my CIM diploma and can honestly say the course was great!Highly recommend!

George W.

I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.

Richard B.

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!

Layal M.

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!

Camelia P.

I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

RM K.

I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.

Richa K.

I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given access to, as well as curated reading lists and online articles which are relevant to the module you are studying.I recommend the college and most importantly the staff.

Zahreen S.

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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.