This interactive bootcamp will provide a framework, process and application of key principles that underpin a successful marketing strategy including how to plan, create, execute and evaluate a strategy for growth and competitive position.

Course Details

The marketing strategy course will highlight what is needed when adopting a clearly defined and integrated approach to marketing strategy development and understanding the building blocks and key components that underpin successful marketing strategy.

This course is ideal for marketing practitioners with at least two years of experience in a marketing management role and now having responsibility to develop their organisation’s marketing strategy.

Course Times

9.30am – 5pm

Marketing Strategy Bootcamp

£39500+VAT
  • Course Date – TBC
Apply Online

Upon completion of this course, you will be able to:

  • Understand the key components that should be evident within a clearly defined marketing strategy

  • Establish a process for reviewing your existing marketing strategy and make strategy recommendations for the future

  • Apply appropriate frameworks to support you in the development of future marketing strategy

The course will cover a range of topics including:

  • Conducting Market Research

  • Creating a Marketing Plan

  • Marketing Strategy Defined

  • The Importance of Market, Competitor & Customer Insight

  • Market Segmentation

  • Value Proposition

  • Data Analysis

  • Strategic Planning & Auditing

  • Measuring Marketing Success (ROI)

Your Trainer

Sue Ollerhead

Sue Ollerhead is a Chartered Marketer, consultant, blogger, speaker, and lecturer in digital and marketing. She is the Founder and Managing Director of Heads-Up Marketing.

With over 18-years of client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Sue also lectures in the areas of Digital Marketing Essentials, Strategic Marketing, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CIM marketing qualifications.

Sue Ollerhead

Learn From Home

The course is delivered through our virtual learning technology over one full day.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

If you are self-funding your course please click here to apply

If your course is Employer Funded please click here to apply

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.
RM K.
RM K.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.
Richa K.
Richa K.
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Try our online learning system for free!

Our online learning system provides study support for students studying CIM, Oxcom Digital Marketing and ISM courses. Complete the form below to gain your two-week free trial that includes access to our interactive learning materials, recorded webinars, podcasts, course notes as well as reading resources and videos.