Marketing Strategy – Developing marketing strategies for growth and competitive position.


The ability to develop and communicate a marketing strategy is an area that is often found missing in many organisations’ capabilities and plans. Often the strategy is shown as objectives or tactical execution. Adopting a clearly defined and integrated approach to marketing strategy development and understanding the building blocks and key components that underpin successful marketing strategy will be highlighted in this workshop.
The Course Director is Richard Mayer.

Marketing Strategy

  • 15th October 2019


This programme will provide a framework, process and application of key principles that can be adopted in the process of developing the marketing strategy. The workshop will be applied to attendee’s current context, supported with case studies highlighting best practice and methods to overcome challenges.


Course Details

Who Should Attend

This course is ideal for marketing practitioners with at least two years of experience in a marketing management role and now having responsibility to develop their organisation’s marketing strategy.


Upon completion of this course, you will be able to:

  • Understand the key components that should be evident within a clearly defined marketing strategy
  • Establish a process for reviewing your existing marketing strategy and make strategy recommendations for the future
  • Apply appropriate frameworks to support you in the development of future marketing strategy

Course Content

  • Marketing strategy defined
  • Key components of a marketing strategy
  • The process of developing a marketing strategy
  • The importance of market, competitor and customer insight
  • Building the marketing strategy on organisation capabilities
  • Marketing strategy options for growth
  • Marketing strategy options for position
  • Evaluating and prioritising marketing strategy options
  • The key building blocks for marketing strategy development

Course Dates and Locations

19th April 2018 – Birmingham, London and Oxford.
21st September 2018 – Birmingham, London and Oxford.

All locations are subject to minimum numbers.

This course can be delivered in-house readymade or tailored to meet the specific needs of company teams. Other bespoke development programmes can also be scoped, designed and delivered to provide unique learning solutions on a range of practical and relevant topics.
Find Out More

“OXCOM has a great online platform and offers very prompt support”
Veronica Bogdacenco
“Experienced and helpful tutors who have guided me well through the course”
Linda Mangsatabam
“The study materials are excellent and the webinars are hugely helpful”
Emma Smith-Bodie
“The tutors are very knowledgeable and top in the field!”
“I had a very good experience with Oxford college of marketing during my distance study to complete Professional Diploma in Marketing”
Mohammed Ismaiel
“I recommend studying with Oxford College of Marketing”
Beth Mahoney

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.