AI is changing everything. Are you ready to lead the way?
The rise of artificial intelligence isn’t just a tech trend, it’s a powerful shift that’s redefining how businesses connect, create and compete. No matter your seniority, credentials or industry, understanding AI is no longer optional, it’s essential. That’s where OxPe AI Exchange comes in.
Our series of webinars are designed to help you navigate the rapidly evolving world of AI. We’ll break down complex concepts and introduce cutting-edge digital tools, ready to show you exactly how AI can unlock smarter and more creative ways of working.
OxPE AI Exchange
Free Webinars
Course Dates
| One hour live online classes starting at 2:00 PM | Tutor | Start Date |
|---|---|---|
| Is It Time to Take AI to Court? | Robyn MacMillan | 24th August |
| Google Workspace Has Changed. Are You Using AI Properly? | Robyn MacMillan | 7th September |
| Stop Losing Great Ideas: Building a Second Brain with Obsidian | Robyn MacMillan | 21st September |
What’s Included:
One hour live online classes
Access to the exclusive ‘OxPe AI Exchange’ Slack
A Digital badge for your LinkedIn Profile
What’s Involved:
Each webinar in our OxPe AI Exchange Series delves into critical areas of MarTech and AI, offering insights and strategies that keep you informed about this technology.
- Marketing Automation & Workflow Optimisation: Discover how AI-driven automation is streamlining operations, not just in marketing, but across departments. See how tech is boosting productivity, reducing manual tasks and enabling leaders to focus on strategic growth.
- AI, Content Ownership & Responsible Leadership: Explore the legal, ethical and reputational implications of AI-generated content. Learn how leadership teams and HR can develop policies to protect intellectual property, uphold brand integrity as well as ensuring responsible AI use.
- Strategy & Cross-Functional Campaign Planning: Understand how AI and MarTech can elevate campaigns, while also aligning marketing with company-wide objectives, from HR-led culture initiatives to enterprise-wide communications.
- Boosting ROI with Smarter Tech Investments: Learn how to evaluate, adopt and lead the implementation of AI and MarTech tools that drive measurable outcomes across marketing, sales, and operations, maximising ROI and team efficiency.
- Real-World Case Studies in AI & Digital Transformation: Explore case studies that highlight how organisations are using AI and MarTech to improve brand alignment, employee experience, customer journeys and change management while avoiding common mistakes.
This series is designed for a range of professionals, including:
- Marketing Executives eager to incorporate MarTech into campaigns and strategies..
- Tech-Savvy Marketers looking to deepen their knowledge of MarTech applications.
- MarTech Enthusiasts passionate about the latest trends in marketing technology.
- Data Analysts and Scientists interested in using AI for smarter insights.
- IT Professionals and Developers who support MarTech deployment.
- Business Leaders and C-Suite Executives who need to understand the strategic potential of AI and MarTech to drive organisational growth and innovation.
- HR Professionals navigating the implications of AI on workforce planning, policy development and employee experience.
Whether you’re a seasoned professional or just beginning your journey, you’ll leave each session equipped to harness AI’s power in your marketing strategies.
There are no formal training requirements to join this course.
Your Trainer: Robyn MacMillan
Robyn MacMillan is a self proclaimed nerd who was put on this earth to help organizations and individuals to understand their marketing data and demystify Martech. Her education within this field spans to a PHD, and she can often be found at a conference or with her nose buried in a white paper or article.
From working within large corporations and brands Robyn decided to take the plunge and create her first marketing based business 7 years ago, and sprouted a new business in Gothenburg three years ago. Robyns missions has always been to make complicated things more accessible and show how data and martech can boost organizations and marketing roles to get more out of their marketing inputs (and make the results more tangible and usable within all settings and levels of an organization)
Martech is an area of marketing that is consistently growing, and is currently in the spotlight due to the accessibility of AI tools and platforms. Robyn specializes in staying ahead of the game within this area, and makes this seemingly overwhelming area understandable with easy to implement tactics, so we can all begin to master martech.
