AI is changing everything. Are you ready to lead the way?

The rise of artificial intelligence isn’t just a tech trend, it’s a powerful shift that’s redefining how businesses connect, create and compete. No matter your seniority, credentials or industry, understanding AI is no longer optional, it’s essential. That’s where OxPe AI Exchange comes in.

Our series of webinars are designed to help you navigate the rapidly evolving world of AI. We’ll break down complex concepts and introduce cutting-edge digital tools, ready to show you exactly how AI can unlock smarter and more creative ways of working.

OxPE AI Exchange
Free Webinars

Course Dates

One hour live online classes starting at 2:00 PM	Tutor	Start Date
Build and Launch a Website With AI in an Afternoon	Robyn MacMillan	19th October
5 Ways to Save Time Every Day With AI	Robyn MacMillan	2nd November
Getting More From Claude: Beyond Prompts and Answers	Robyn MacMillan	16th November
Build Your Next Social Media Campaign With AI	Robyn MacMillan	30th November

What’s Included:

Free Live Webinars

Access to the ‘OxPE AI Exchange’ WhatsApp Community

On-Demand Webinar Library

What’s Involved:

Course Topics

Each webinar in our OxPe AI Exchange Series delves into critical areas of MarTech and AI, offering insights and strategies that keep you informed about this technology.

Marketing Automation & Workflow Optimisation: Discover how AI-driven automation is streamlining operations, not just in marketing, but across departments. See how tech is boosting productivity, reducing manual tasks and enabling leaders to focus on strategic growth.
AI, Content Ownership & Responsible Leadership: Explore the legal, ethical and reputational implications of AI-generated content. Learn how leadership teams and HR can develop policies to protect intellectual property, uphold brand integrity as well as ensuring responsible AI use.
Strategy & Cross-Functional Campaign Planning: Understand how AI and MarTech can elevate campaigns, while also aligning marketing with company-wide objectives, from HR-led culture initiatives to enterprise-wide communications.
Boosting ROI with Smarter Tech Investments: Learn how to evaluate, adopt and lead the implementation of AI and MarTech tools that drive measurable outcomes across marketing, sales, and operations, maximising ROI and team efficiency.
Real-World Case Studies in AI & Digital Transformation: Explore case studies that highlight how organisations are using AI and MarTech to improve brand alignment, employee experience, customer journeys and change management while avoiding common mistakes.

Who It’s For

This series is designed for a range of professionals, including:

Marketing Executives eager to incorporate MarTech into campaigns and strategies..
Tech-Savvy Marketers looking to deepen their knowledge of MarTech applications.
MarTech Enthusiasts passionate about the latest trends in marketing technology.
Data Analysts and Scientists interested in using AI for smarter insights.
IT Professionals and Developers who support MarTech deployment.
Business Leaders and C-Suite Executives who need to understand the strategic potential of AI and MarTech to drive organisational growth and innovation.
HR Professionals navigating the implications of AI on workforce planning, policy development and employee experience.

Whether you’re a seasoned professional or just beginning your journey, you’ll leave each session equipped to harness AI’s power in your marketing strategies.

Entry Requirements

There are no formal training requirements to join this course.

Your Trainer: Robyn MacMillan

Robyn MacMillan is a self proclaimed nerd who was put on this earth to help organizations and individuals to understand their marketing data and demystify Martech. Her education within this field spans to a PHD, and she can often be found at a conference or with her nose buried in a white paper or article.

From working within large corporations and brands Robyn decided to take the plunge and create her first marketing based business 7 years ago, and sprouted a new business in Gothenburg three years ago. Robyns missions has always been to make complicated things more accessible and show how data and martech can boost organizations and marketing roles to get more out of their marketing inputs (and make the results more tangible and usable within all settings and levels of an organization)

Martech is an area of marketing that is consistently growing, and is currently in the spotlight due to the accessibility of AI tools and platforms. Robyn specializes in staying ahead of the game within this area, and makes this seemingly overwhelming area understandable with easy to implement tactics, so we can all begin to master martech.

Conner T.

I recieved incredible support whilst studying my Level 6 Diploma. The course information was incredible and easy to understand, whilst the tutors were always on hand for additional information.

Danielle H.

I recently completed the CIM Diploma in Professional Marketing via distance learning at the Oxford College of Marketing. Really helpful team, very supportive and knowledgeable.

Sarah M.

I have just completed my CIPR Professional PR Diploma with Oxford College of Marketing, and I am so thankful to my tutor Mel for her excellent guidance and tuition throughout the 12 months of the course. Having chosen the virtual learning route, I enjoyed having the weekly sessions to keep me on track with my studies. It also gave me the opportunity to connect with my peers and share ideas and feedback. The Support team were also incredibly helpful and quick to answer any queries I had, and the online portal had plenty of useful links for wider reading and resources. The flexible setup allowed me to fit my studies in around a busy full time job and planning a wedding all at the same time! Huge thanks to the whole team.

Warren F.

I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes. During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module. It's an excellent education service which I would definitely recommend.

George W.

I completed my CIM diploma and can honestly say the course was great! Highly recommend!

Alexa C.

I recently completed my CIM Diploma and had a great experience with Oxford College of Marketing. The course information was comprehensive and tutors great throughout, knowledgeable, and so helpful when preparing for my exams. An excellent experience all round and really appreciate all the help I received to get here. Thank you so much!

Onoufrios

I'm studying the level 6 diploma (distance learning) and the help i have received fron the tutors has been very professional. I look forward to finishing my last two units

RM K.

I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

Georgia C.

I recently completed the CIPR Professional Certificate with the OXCOM team and felt thoroughly supported throughout the course, my tutor Mel provided help and guidance at every stage and I am pleased to be #CIPRQualified, I look forward to seeing where this takes me in my future career.

Nader N.

Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.

Robyn M.

I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.

Layal M.

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!

Liliana T.

I recently completed my Diploma in Professional Digital Marketing. Amazing experience studying with the Oxford College of Marketing, great tutors support and customer support staff. It is an excellent education center which I would definitely recommend.

Ace K.

Fantastic organisation who take pride in delivering quality study materials and offer full support and guidance throughout the study programme. I am most delighted with the quality of the course materials and the e learning webinars help to cover the syllabus in easy to follow steps at your own pace. Each session is perfectly balanced and structured to ensure all students have the resources to successfully prepare for the examinations. I would highly recommend to anyone who wants to embark on a professional qualification (distance/e learning) structure. Oxcom is the best place to facilitate a future learning programme to help up skill! I would not of passed with distinctions in each module without the highest quality training I have received! Thank you to all the team and I will be enrolling in the future for the next level of the CIM qualification.

Alina B.

Top tutors, excellent quality of education, and a programme that made it possible for me to complete my degree while working a full-time job! The quality of teaching and academic guidance has been outstanding. The programme was challenging and maintained high academic standards, but at the same time gave me the structure and support I needed to balance university with a demanding full-time career. Being able to successfully complete my degree while continuing to work full-time is something I am extremely proud of, and the quality and flexibility of the programme played a huge part in making that possible. A special mention has to go to Nicole Faux for all the admin support and one for Joe Shami, who has been an exceptional tutor. Their professionalism, knowledge, encouragement and genuine commitment were second to none. During an especially difficult period in my personal life, their understanding and support went far beyond what I could have expected and helped me reach the finish line. This has been a demanding but incredibly rewarding journey. I’m leaving not only with a degree, but with knowledge and skills that have real value in my professional life. I would wholeheartedly recommend the programme to anyone looking for high-quality education that can realistically be combined with a full-time career.

Jennifer L.

Good customer contact and they were entirely virtual in lockdown, so was this not curtail them. Very responsive student support.