AI is changing everything. Are you ready to lead the way?

The rise of artificial intelligence isn’t just a tech trend, it’s a powerful shift that’s redefining how businesses connect, create and compete. No matter your seniority, credentials or industry, understanding AI is no longer optional, it’s essential. That’s where OxPe AI Exchange comes in.

Our series of webinars are designed to help you navigate the rapidly evolving world of AI. We’ll break down complex concepts and introduce cutting-edge digital tools, ready to show you exactly how AI can unlock smarter and more creative ways of working.

OxPE AI Exchange
Free Webinars

Course Dates

What’s Included:

One hour live online classes

Access to the exclusive ‘OxPe AI Exchange’ Slack

A Digital badge for your LinkedIn Profile

What’s Involved:

Students

Each webinar in our OxPe AI Exchange Series delves into critical areas of MarTech and AI, offering insights and strategies that keep you informed about this technology.

  • Marketing Automation & Workflow Optimisation: Discover how AI-driven automation is streamlining operations, not just in marketing, but across departments. See how tech is boosting productivity, reducing manual tasks and enabling leaders to focus on strategic growth.
  • AI, Content Ownership & Responsible Leadership: Explore the legal, ethical and reputational implications of AI-generated content. Learn how leadership teams and HR can develop policies to protect intellectual property, uphold brand integrity as well as ensuring responsible AI use.
  • Strategy & Cross-Functional Campaign Planning: Understand how AI and MarTech can elevate campaigns, while also aligning marketing with company-wide objectives, from HR-led culture initiatives to enterprise-wide communications.
  • Boosting ROI with Smarter Tech Investments: Learn how to evaluate, adopt and lead the implementation of AI and MarTech tools that drive measurable outcomes across marketing, sales, and operations, maximising ROI and team efficiency.
  • Real-World Case Studies in AI & Digital Transformation: Explore case studies that highlight how organisations are using AI and MarTech to improve brand alignment, employee experience, customer journeys and change management while avoiding common mistakes.

This series is designed for a range of professionals, including:

  • Marketing Executives eager to incorporate MarTech into campaigns and strategies..
  • Tech-Savvy Marketers looking to deepen their knowledge of MarTech applications.
  • MarTech Enthusiasts passionate about the latest trends in marketing technology.
  • Data Analysts and Scientists interested in using AI for smarter insights.
  • IT Professionals and Developers who support MarTech deployment.
  • Business Leaders and C-Suite Executives who need to understand the strategic potential of AI and MarTech to drive organisational growth and innovation.
  • HR Professionals navigating the implications of AI on workforce planning, policy development and employee experience.

Whether you’re a seasoned professional or just beginning your journey, you’ll leave each session equipped to harness AI’s power in your marketing strategies.

There are no formal training requirements to join this course.

Your Trainer: Robyn MacMillan

Robyn MacMillan is a self proclaimed nerd who was put on this earth to help organizations and individuals to understand their marketing data and demystify Martech. Her education within this field spans to a PHD, and she can often be found at a conference or with her nose buried in a white paper or article. 

From working within large corporations and brands Robyn decided to take the plunge and create her first marketing based business 7 years ago, and sprouted a new business in Gothenburg three years ago. Robyns missions has always been to make complicated things more accessible and show how data and martech can boost organizations and marketing roles to get more out of their marketing inputs (and make the results more tangible and usable within all settings and levels of an organization)

Martech is an area of marketing that is consistently growing, and is currently in the spotlight due to the accessibility of AI tools and platforms. Robyn specializes in staying ahead of the game within this area, and makes this seemingly overwhelming area understandable with easy to implement tactics, so we can all begin to master martech.

Robyn MacMillan
Alex T.
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Jennifer L.
Good customer contact and they were entirely virtual in lockdown, so was this not curtail them. Very responsive student support.
Camelia P.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Flavian M.
Very helpful staff. Consistently proactive and transparent. The tutelage prepared me well and I passed Level 6 CIM Diploma with confidence in 2025.
Daniel Y.
This review is way long overdue, I recommend anyone who is interested in a career in marketing or a business related career to take the opportunity to study at the Oxford College of Marketing, I enjoyed my time studying my CIM course, with the great online facilities and quality tutoring and course material this establishment provided.
Alexa C.
I recently completed my CIM Diploma and had a great experience with Oxford College of Marketing. The course information was comprehensive and tutors great throughout, knowledgeable, and so helpful when preparing for my exams. An excellent experience all round and really appreciate all the help I received to get here. Thank you so much!
E L.
Really helpful team, both tutors and college. Would recommend!
Silvia C.
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Deborah R.
I did my CIM level 3 in Professional Marketing and it was very good. Really easy to access and use the resources. The customer service was great and were always really fast to answer any questions or issues. I would highly recommend.
L K.
I'm currently studying level 4 in professional digital marketing and already on my 2nd module. So far I've enjoyed it and looking forward to finishing my studies and graduating with a certificate so i can move within my current role.
anastasia H.
As someone who’s never been a big fan of studying, I’ve been surprised by how much I’m enjoying my Level 4 Professional Digital Marketing Certification with Oxford College of Marketing. The course is clear, practical and easy to fit around a busy schedule. The tutors are friendly and supportive, always wanting you to succeed. I’ve learned so much already and feel far more confident in my skills. I couldn’t recommend them enough!
Warren F.
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes. During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module. It's an excellent education service which I would definitely recommend.
Astanos A.
I'm studying the level 6 diploma (distance learning) and the help i have received fron the tutors has been very professional. I look forward to finishing my last two units
Sarah W.
I have just completed my Level 7 Marketing Leadership Programme with OXCOM (MBA equivalent) and couldn't rate them highly enough. I have completed 2 courses with this study centre and they are brilliant. The tutors are great, they push you to do the best you can and challenge you when they know you have more to give. The courses are tough, you really have to apply yourself - it's not something to take on half-heartedly. But if you throw yourself into it they will support you right to the end. The course materials are thorough and the recommended reading was great too. I honestly learnt so much with them. I am thrilled to have passed with distinction. Couldn't recommend them enough.
Richard B.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Katie S.
I recently finished my studies for a level 6 digital marketing and have had a great experience with Oxford college of marketing. My only complaint is that you get a new tutor for each unit and each tutor was asking me to format my coursework in a different way from the last which was quite time consuming and had me worried at times that I had formatted the previous unit wrong. This was only a minor part of my course however and everything else was great from the platform used, support, webinars, downloads and more. I loved how it was manageable to balance with my work which meant I could stay in full-time work during my studies.