Mastering Generative AI for Marketers

Join our 5-week Generative AI Masterclass designed specifically for marketers seeking a comprehensive understanding of generative artificial intelligence (AI). This immersive course will demystify the complexities of generative AI, providing insights into its principles, applications, and potential impact on marketing strategies.

This course will delve into the fundamentals of generative AI, exploring its capabilities to create original content, enhance user experiences, and drive innovation.

By the end of this course, you’ll have the knowledge and confidence to harness the power of generative AI for marketing campaigns, brand storytelling, and customer engagement.

Mastering Generative AI for Marketers
£100 +VAT

Apply Online

Study Options and Start Dates

Virtual Classes

This course is delivered through our virtual learning technology, which include 5 one-hour live online classes.

Next start date: 6^th March
Class times: 12.30pm to 1.30pm

What’s Included:

5 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

Course Topics

This masterclass will equip you with a foundational understanding of generative AI and how it can revolutionise your marketing activities. You will learn to leverage generative AI tools to create compelling content, automate marketing processes, and tailor campaigns for target audiences.

The course will cover:

An introduction to generative AI and its applications in marketing
Generative models: GANs, VAEs, and more
How to implement AI tools
Text generation using language models
Image and video synthesis with generative AI
Automated content creation for campaigns
A/B testing and optimisation with generative AI
Emerging trends in generative AI for marketing
Ethical and legal considerations in generative AI usage

Pricing

This course costs £100 + VAT

Entry Requirements

There are no formal training requirements to join this course.

Your Trainer: Robyn MacMillan

Robyn MacMillan is a self proclaimed nerd who was put on this earth to help organizations and individuals to understand their marketing data and demystify Martech. Her education within this field spans to a PHD, and she can often be found at a conference or with her nose buried in a white paper or article.

From working within large corporations and brands Robyn decided to take the plunge and create her first marketing based business 7 years ago, and sprouted a new business in Gothenburg three years ago. Robyns missions has always been to make complicated things more accessible and show how data and martech can boost organizations and marketing roles to get more out of their marketing inputs (and make the results more tangible and usable within all settings and levels of an organization)

Martech is an area of marketing that is consistently growing, and is currently in the spotlight due to the accessibility of AI tools and platforms. Robyn specializes in staying ahead of the game within this area, and makes this seemingly overwhelming area understandable with easy to implement tactics, so we can all begin to master martech.

I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.

Robyn M.

I completed my CIM diploma and can honestly say the course was great!Highly recommend!

George W.

I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.

Richard B.

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!

Layal M.

Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!

Camelia P.

I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.

RM K.

I really appreciate the way Oxford college support in all communications and the material shared by them is really fantastic which is quite friendly and easy to grab and understand. I highly recommend this college.

Richa K.

I picked Oxford College of Marketing from the list of CIM study centres I originally contacted because they were able to answer all my questions and provide guidance from first point of contact. All their communications were prompt and genuinely helpful instead of a sales pitch.In my studies with them, I have found the same level of support, especially during the Covid pandemic. The tutors and the support team truly go above and beyond. No question is left unanswered and there are a number of extra resources you are given acc