Join our Generative AI Masterclass designed specifically for marketers seeking a comprehensive understanding of generative artificial intelligence (AI). This immersive course will demystify the complexities of generative AI, providing insights into its principles, applications, and potential impact on marketing strategies.

This course will delve into the fundamentals of generative AI, exploring its capabilities to create original content, enhance user experiences, and drive innovation.

By the end of this course, you’ll have the knowledge and confidence to harness the power of generative AI for marketing campaigns, brand storytelling, and customer engagement.

Mastering Generative AI for Marketers
£75 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 3 one-hour live online classes.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

3 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

What’s Involved:

This masterclass will equip you with a foundational understanding of generative AI and how it can revolutionise your marketing activities. You will learn to leverage generative AI tools to create compelling content, automate marketing processes, and tailor campaigns for target audiences.

The course will cover:

  • An introduction to generative AI and its applications in marketing
  • Generative models: GANs, VAEs, and more
  • How to implement AI tools
  • Text generation using language models
  • Image and video synthesis with generative AI
  • Automated content creation for campaigns
  • A/B testing and optimisation with generative AI
  • Emerging trends in generative AI for marketing
  • Ethical and legal considerations in generative AI usage

This course costs £75 + VAT

There are no formal training requirements to join this course.

Your Trainer: Robyn MacMillan

Robyn MacMillan is a self proclaimed nerd who was put on this earth to help organizations and individuals to understand their marketing data and demystify Martech. Her education within this field spans to a PHD, and she can often be found at a conference or with her nose buried in a white paper or article. 

From working within large corporations and brands Robyn decided to take the plunge and create her first marketing based business 7 years ago, and sprouted a new business in Gothenburg three years ago. Robyns missions has always been to make complicated things more accessible and show how data and martech can boost organizations and marketing roles to get more out of their marketing inputs (and make the results more tangible and usable within all settings and levels of an organization)

Martech is an area of marketing that is consistently growing, and is currently in the spotlight due to the accessibility of AI tools and platforms. Robyn specializes in staying ahead of the game within this area, and makes this seemingly overwhelming area understandable with easy to implement tactics, so we can all begin to master martech.

Robyn MacMillan
Had a great experience learning with OXCOM for my CIM Level 6 Diploma in Professional Marketing. Would recommend to anyone looking to complete this qualification.
Alex T.
Alex T.
I am studying my Diploma in Professional Digital Marketing with Oxford College of Marketing. They have been responsive and informative at all times. The online learning for distance learners is incredibly comprehensive and the support provided by online tutors in live and recorded sessions supported me in achieving high levels of success so far.
Darren B.
Darren B.
Whilst working remotely at home, and in the midst of the pandemic, I was looking for a qualification to further my career development. Heartfelt thanks to all the staff and lecturers for their support. One of my criteria was to complete the whole qualification within 6 months instead of a year. The school were supportive and I've achieved a Distinction overall.
Dan Xuan C.
Dan Xuan C.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
Very good student support, from start to finish. I can recommend the Oxford College of Marketing: they have well prepare & supportive customer service and very good tutors who are always ready to help and guide you in the right direction.
Silvia C.
Silvia C.
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Alyssa
Alyssa
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren F.
Warren F.
I had a great experience with the team when completing my CIM Lvl 3 & 4, then a bad one when completing a lvl 5 Post grad. Diploma via them in partnership with a third party and the UCI.Following that bad experience though, the course director personally made contact to establish what went wrong, confirmed that the issues that I had had were entirely related to a single course and a third party provider, and did everything possible to support me with a future course. My faith is restored and I have signed up again with the team to complete a lvl 7 marketing leadership course in the next 18 months.
Dan W.
Dan W.
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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.