Email marketing is far from dead. The oldest form of digital marketing still delivers better reach, conversions and ROI than social media. Join our 5-week online course and learn practical, real-world tips to hit the ground running with Mailchimp and create an effective email strategy to drive customer engagement.

Mastering Mailchimp

£100 + VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC

Course times: 9.30am to 5pm

What’s included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s involved:


This course will cover a range of topics including:

  • Getting started with email marketing and Mailchimp
  • Creating, targeting and capturing audiences for email marketing
  • Unlocking winning templates, copy and design techniques to maximise email success
  • Staying compliant and managing data with guides to regulations and managing deliverability
  • Measuring, refining and automating you email strategy to maximise results

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your trainer: Sue Ollerhead

Sue Ollerhead, Chartered Marketer, BA (Hons), ACIM, DipM, MBA, FHEA, is a consultant, blogger, speaker and lecturer in digital and marketing. She is the Founder and Managing Director of Heads Up Marketing, a Liverpool based agency, established in 2010.

With over 20-years client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Along with regular guest blogging and speaking engagements, Sue also lectures in the areas of Digital Marketing Essentials, Marketing and Digital Strategy, Digital Optimisation, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CIM qualifications. Sue holds an MBA and wrote a dissertation on Social Media Marketing that has since been published.

Sue Ollerhead
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very im