Email marketing is far from dead. The oldest form of digital marketing still delivers better reach, conversions and ROI than social media. Join our 5-week online course and learn practical, real-world tips to hit the ground running with Mailchimp and create an effective email strategy to drive customer engagement.
Mastering Mailchimp
£100 + VAT
Study Options and Start Dates
This course is delivered through our virtual learning technology over one full day.
Next course date: TBC
Course times: 9.30am to 5pm
What’s included:
A full day of live online classes
Online access to recordings and materials
Certificate of completion
What’s involved:

This course will cover a range of topics including:
- Getting started with email marketing and Mailchimp
- Creating, targeting and capturing audiences for email marketing
- Unlocking winning templates, copy and design techniques to maximise email success
- Staying compliant and managing data with guides to regulations and managing deliverability
- Measuring, refining and automating you email strategy to maximise results
This course costs £100 + VAT
There are no formal entry requirements for this course.
Your trainer: Sue Ollerhead
Sue Ollerhead, Chartered Marketer, BA (Hons), ACIM, DipM, MBA, FHEA, is a consultant, blogger, speaker and lecturer in digital and marketing. She is the Founder and Managing Director of Heads Up Marketing, a Liverpool based agency, established in 2010.
With over 20-years client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.
Along with regular guest blogging and speaking engagements, Sue also lectures in the areas of Digital Marketing Essentials, Marketing and Digital Strategy, Digital Optimisation, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CIM qualifications. Sue holds an MBA and wrote a dissertation on Social Media Marketing that has since been published.









Try our online learning system for free!
Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.
Get a FREE two-week taster by completing the form below.