Email marketing is far from dead. The oldest form of digital marketing still delivers better reach, conversions and ROI than social media. Join our 5-week online course and learn practical, real-world tips to hit the ground running with Mailchimp and create an effective email strategy to drive customer engagement.

This course will cover a range of topics including:

  • Getting started with email marketing and Mailchimp

  • Creating, targeting and capturing audiences for email marketing

  • Unlocking winning templates, copy and design techniques to maximise email success

  • Staying compliant and managing data with guides to regulations and managing deliverability

  • Measuring, refining and automating you email strategy to maximise results

Virtual Class Times : 12.30pm – 1.30pm

Mastering Mailchimp

  • Next start date – TBC

Your Trainer

Sue Ollerhead, Chartered Marketer, BA (Hons), ACIM, DipM, MBA, FHEA, is a consultant, blogger, speaker and lecturer in digital and marketing. She is the Founder and Managing Director of Heads Up Marketing, a Liverpool based agency, established in 2010.

With over 20-years client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Along with regular guest blogging and speaking engagements, Sue also lectures in the areas of Digital Marketing Essentials, Marketing and Digital Strategy, Digital Optimisation, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CIM qualifications. Sue holds an MBA and wrote a dissertation on Social Media Marketing that has since been published.

Sue Ollerhead

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Course Costs

This course is priced at £100 (+VAT).

I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.