Email marketing is far from dead. The oldest form of digital marketing still delivers better reach, conversions and ROI than social media. Join our 5-week online course and learn practical, real-world tips to hit the ground running with Mailchimp and create an effective email strategy to drive customer engagement.

Mastering Mailchimp

£100 + VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology over one full day.

Next course date: TBC

Course times: 9.30am to 5pm

What’s included:

A full day of live online classes

Online access to recordings and materials

Certificate of completion

What’s involved:


This course will cover a range of topics including:

  • Getting started with email marketing and Mailchimp
  • Creating, targeting and capturing audiences for email marketing
  • Unlocking winning templates, copy and design techniques to maximise email success
  • Staying compliant and managing data with guides to regulations and managing deliverability
  • Measuring, refining and automating you email strategy to maximise results

This course costs £100 + VAT

There are no formal entry requirements for this course.

Your trainer: Sue Ollerhead

Sue Ollerhead, Chartered Marketer, BA (Hons), ACIM, DipM, MBA, FHEA, is a consultant, blogger, speaker and lecturer in digital and marketing. She is the Founder and Managing Director of Heads Up Marketing, a Liverpool based agency, established in 2010.

With over 20-years client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Along with regular guest blogging and speaking engagements, Sue also lectures in the areas of Digital Marketing Essentials, Marketing and Digital Strategy, Digital Optimisation, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CIM qualifications. Sue holds an MBA and wrote a dissertation on Social Media Marketing that has since been published.

Sue Ollerhead
I recently completed a Marketing Leadership Gateway course with the Oxford College of Marketing. The teaching and support was excellent and I would recommend them to any aspiring or experienced marketing professional.
Adam P.
Adam P.
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana K.
Ivana K.
Great course, Ive really enjoyed it and the tutors have been excellent
Megan Dale H.
Megan Dale H.
I am studying my Diploma in Professional Digital Marketing with Oxford College of Marketing. They have been responsive and informative at all times. The online learning for distance learners is incredibly comprehensive and the support provided by online tutors in live and recorded sessions supported me in achieving high levels of success so far.
Darren B.
Darren B.
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren F.
Warren F.
Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.
Nader N.
Nader N.
I recently completed my Diploma in Professional Digital Marketing. Amazing experience studying with the Oxford College of Marketing, great tutors support and customer support staff. It is an excellent education center which I would definitely recommend.
Liliana T.
Liliana T.
Fantastic experience studying with the Oxford College of Marketing, great tutors support and customer service. Would highly recommend.
Sabina K.
Sabina K.

Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

Get a FREE two-week taster by completing the form below.