Mastering your MarTech will allow you to truly understand and optimise your marketing outputs.

At a time when everything is changing, MarTech can offer organisations a strategic advantage. It allows companies to organise tasks, analyse data, and make useful predictions – everything organisations need to stay ahead and ensure business continuity throughout growth or decline.

It also creates tangible and understandable marketing outputs that allow you to showcase the results of marketing efforts, making understanding MarTech integral for many future marketing roles.

Together with Robyn MacMillan, our Mastering MarTech course will allow you to understand marketing technology and its impact – essential for any marketer in 2023.

Mastering Martech
£150 +VAT

Study Options and Start Dates

This course is delivered through our 9 live virtual classes and a live Q&A session.

Next start date: TBC
Class times: 12.30pm to 1.30pm

What’s Included:

9 live virtual sessions + Q&A Session

Access to a curated MareTech jargon buster

Pre-recorded videos using MarTech tools

Access to exclusive community to discuss all things MarTech

What’s Involved:

This course is designed for those who want to harness the power of marketing technology and want to get to grips with how to implement a MarTech stack within an organization. It is also for those who are curious about MarTech and want to understand how it can benefit them, and for those who want to create better, more understandable outputs from their marketing processes.

The course will cover the following areas:

  • The foundations of martech and why it is important for marketers
  • How to build and managed a martech stack
  • Different martech systems ranging from CRMs systems, to CMS, SEO and beyond
  • The simplest way to implement martech
  • Automation and its role within martech

This course costs £150 + VAT

There are no formal training requirements to join this course.

The Mastering MarTech course is designed to give you the foundations to begin to integrate marketing technology into your organisation and marketing function.

Your Trainer: Robyn MacMillan

Robyn MacMillan is a self proclaimed nerd who was put on this earth to help organizations and individuals to understand their marketing data and demystify Martech. Her education within this field spans to a PHD, and she can often be found at a conference or with her nose buried in a white paper or article. 

From working within large corporations and brands Robyn decided to take the plunge and create her first marketing based business 7 years ago, and sprouted a new business in Gothenburg three years ago. Robyns missions has always been to make complicated things more accessible and show how data and martech can boost organizations and marketing roles to get more out of their marketing inputs (and make the results more tangible and usable within all settings and levels of an organization)

Martech is an area of marketing that is consistently growing, and is currently in the spotlight due to the accessibility of AI tools and platforms. Robyn specializes in staying ahead of the game within this area, and makes this seemingly overwhelming area understandable with easy to implement tactics, so we can all begin to master martech.

Robyn MacMillan
My CIM qualification is currently being completed at the Oxford College Of Marketing, and although there has been a lot of navigating , the support team are incredible, especially Rebecca Wagner! From prompt responses to detailed explanations, their support has been invaluable. I highly recommend using them.
Just completed a Level 6 Apprenticeship with the college. Highly recommend!Both my tutor and the office team were great and really supportive throughout! I've been so pleased with the quality of everything here that I'm now going on to study further for marketing and digital marketing diplomas through the college.
Alex S.
Alex S.
I recently ran a webinar on ChatGPT and AI within marketing at OXCOM and it was a wonderful experience! The team was incredibly encouraging and those that attended were incredibly engaged.
Robyn M.
Robyn M.
I completed my CIM diploma and can honestly say the course was great!Highly recommend!
George W.
George W.
I recently completed my CIM Diploma with Oxford College of Marketing and had a great experience with them. Their online learning facilities are fantastic and I would recommend them to anyone looking to complete a CIM qualification.
Richard B.
Richard B.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.