AI is only as good as the prompt behind it.
This three week lunchtime masterclass will take you from the basics to getting the best out of AI tools across image, video and AI Agents.
Delivered in bite-sized, one-hour live sessions, the course is practical throughout. Each week is built around frameworks you can apply the same day, not theory you’ll need to translate later.
Mastering Prompting: From Fundamentals to Agents
£75 +VAT
Study Options and Start Dates
This course is delivered through our virtual learning technology, which include 3 one-hour live online classes.
Next course date: TBC
Course times: 12.30pm to 1.30pm BST
What’s Involved:
3 x one-hour live online classes
Online access to recordings and materials
Certificate of completion and digital badge
Week 1: Prompting fundamentals
- Why AI often answers the question you technically asked, not the one you meant and how to close that gap
- A small set of prompting structures that cover most professional use cases
- How to refine a weak output efficiently, rather than starting again
- Building a personal prompt library for recurring tasks
Week 2: Prompting for image and video
- Why visual AI responds to description, not instruction and why most people’s descriptions don’t translate
- How to specify composition, lighting, mood and movement with precision
- Using reference material to steer output reliably
- The common patterns that produce generic or unconvincing results
Week 3: Prompting for AI agents
- What distinguishes an agent from a standard AI interaction
- How to structure instructions and constraints so an agent behaves reliably
- Breaking a real work task into steps an agent can execute
Where human oversight remains essential and where it doesn’t
£75+ VAT
There are no formal entry requirements for this course.
Your Trainer: Robyn MacMillan
Robyn MacMillan is a self proclaimed nerd who was put on this earth to help organizations and individuals to understand their marketing data and demystify Martech. Her education within this field spans to a PHD, and she can often be found at a conference or with her nose buried in a white paper or article.
From working within large corporations and brands Robyn decided to take the plunge and create her first marketing based business 7 years ago, and sprouted a new business in Gothenburg three years ago. Robyns missions has always been to make complicated things more accessible and show how data and martech can boost organizations and marketing roles to get more out of their marketing inputs (and make the results more tangible and usable within all settings and levels of an organization)
Martech is an area of marketing that is consistently growing, and is currently in the spotlight due to the accessibility of AI tools and platforms. Robyn specializes in staying ahead of the game within this area, and makes this seemingly overwhelming area understandable with easy to implement tactics, so we can all begin to master martech.
