Enhance your paid search skills to create focused, relevant and effective pay-per-click (PPC) campaigns for your organisation.

Build your understanding of the tools and models needed to define your business objectives and execute PPC campaigns that achieve positive business results. This course will enable you to boost your knowledge in paid search strategy, practical implementation and measurement.

This masterclass is ideal for anyone looking to sharpen their existing skills and experience in running paid search campaigns.

Next Level Paid Search
£75 +VAT

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 3 one-hour live online classes.

Next course date: 23rd July
Course times: 12.30pm to 1.30pm

What’s Involved:

3 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

The masterclass will cover a range of topics including:

  • The role of paid search and the marketing funnel
  • Setting clear campaign goals and objectives
  • Targeting the right audiences
  • Conducting effective keyword research
  • Running dynamic search ads
  • Understanding ad testing and extensions
  • Implementing smart bidding strategies
  • Managing account structure
  • Budget management and reporting

£75+ VAT

There are no formal entry requirements for this course.

Your Trainer: Gavin Llewellyn

Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education, and software technology.

Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking.

Gavin Llewellyn
I recently completed a Marketing Leadership Gateway course with the Oxford College of Marketing. The teaching and support was excellent and I would recommend them to any aspiring or experienced marketing professional.
Adam P.
Adam P.
Really pleased with the support from OCM and my tutor. It really makes the process slick.
Ivana K.
Ivana K.
Great course, Ive really enjoyed it and the tutors have been excellent
Megan Dale H.
Megan Dale H.
I am studying my Diploma in Professional Digital Marketing with Oxford College of Marketing. They have been responsive and informative at all times. The online learning for distance learners is incredibly comprehensive and the support provided by online tutors in live and recorded sessions supported me in achieving high levels of success so far.
Darren B.
Darren B.
I started studying with Oxford College of Marketing in 2019 to complete my CIM Professional Marketing qualification. The support and advice I've had in that time has been second to none. The online platform is perfect for distance learning or gaining additional support around your face to face classes.During the pandemic it has been a huge relief to have access to the online platform and support whenever I've needed it from the admin team or tutors. Without this, I wouldn't have been able to achieve a distinction in my Strategic Marketing module.It's an excellent education service which I would definitely recommend.
Warren F.
Warren F.
Fantastic study centre to get your CIM diploma or qualification. Really helpful tutors and resources.
Nader N.
Nader N.
I recently completed my Diploma in Professional Digital Marketing. Amazing experience studying with the Oxford College of Marketing, great tutors support and customer support staff. It is an excellent education center which I would definitely recommend.
Liliana T.
Liliana T.
Fantastic experience studying with the Oxford College of Marketing, great tutors support and customer service. Would highly recommend.
Sabina K.
Sabina K.
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Try our online learning system for free!

Our online learning platform provides study support for anyone undertaking CIM, CIPR, ISP and DMI courses. You’ll get access to recorded sessions, course notes, podcasts, videos and reading resources, all as part of studies with us.

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