Enhance your paid search skills to create focused, relevant and effective PPC campaigns for your business.

Build your understanding of the tools and models needed to define your business objectives and execute PPC campaigns that achieve positive business results. This course will enable you to boost your knowledge in paid search strategy, practical implementation and measurement.

Who is this course for?

The PPC masterclass is ideal for anyone looking to sharpen their existing skills and experience in running PPC campaigns. Participants may include digital marketers wanting to move up to the next level in paid search. Whilst others may include people looking to update or refresh their knowledge after returning to a more specialist role.

This course will cover a range of topics including:

  • The role of paid search and the marketing funnel
  • Setting clear campaign goals and objectives
  • Targeting the right audiences
  • Conducting effective keyword research
  • Running dynamic search ads
  • Understanding ad testing and extensions
  • Implementing smart bidding strategies
  • Managing account structure
  • Budget management and reporting

Virtual Class Times – 12.30pm- 1.30pm

Next Level Paid Search

£10000+VAT
  • Next start date – 21st March

Your Trainer

Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education and software technology.

Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diversegroup of organisations is the opportunity to learn from one another and find connections and new ways of thinking.

Gavin is a strategic marketer with an enduring passion and interest in digital marketing. This reflects Gavin’s training style, which balances broad level marketing thinking, with practical, hands-on digital marketing best practice.

Gavin Llewellyn

Learn From Home

The course is delivered through our virtual learning technology, which includes five one-hour live online classes.

You will gain a certificate of completion for your attendance to add to your CV and LinkedIn profile.

Course Costs

This introductory course is priced at £100 (+VAT).

If your course is Employer Funded please click here to apply

I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
I completed a Diploma in Professional Marketing (Level 6), and following my positive experience, I highly recommend Oxford College of Marketing . Very professional and kind staff too. Thank you for all your great efforts!
Layal M.
Layal M.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
Last year I decided to take the Level 3 certification in Digital Marketing with OXCOM and I am so happy with my choice. They provided so much guidance, even if I was a distant learner the support I received was priceless. I landed on my first ever Marketing job and now I am looking forward to completing the next step. They teach you from scratch and after taking the course you have the confidence to apply the knowledge. Outstanding service provided!
Camelia P.
Camelia P.
I'm currently studying the CIM Certificate in Professional Digital Marketing at the Oxford College of Marketing. I have been very impressed with everything regarding my virtual learning: Jane Adrain has been the tutor on my modules so far and she teaches the topic in every engaging and knowledgeable way - having breakouts so topics can be discussed with other students in the class, giving the online learning a social element; tutors are also very helpful and available for questions during assignments; college staff are very responsive and friendly; lots of learning resources are provided and reading materials suggested. Very positive about my learning so far and I highly recommend the Oxford College of Marketing.