Enhance your paid search skills to create focused, relevant and effective pay-per-click (PPC) campaigns for your organisation.

Build your understanding of the tools and models needed to define your business objectives and execute PPC campaigns that achieve positive business results. This course will enable you to boost your knowledge in paid search strategy, practical implementation and measurement.

This masterclass is ideal for anyone looking to sharpen their existing skills and experience in running paid search campaigns.

Next Level Paid Search
£75 +VAT

Apply Online

Study Options and Start Dates

This course is delivered through our virtual learning technology, which include 3 one-hour live online classes.

Next course date: TBC

Course times: 12.30pm to 1.30pm GMT

What’s Involved:

3 x one-hour live online classes

Online access to recordings and materials

Certificate of completion
and digital badge

Student

The masterclass will cover a range of topics including:

  • The role of paid search and the marketing funnel
  • Setting clear campaign goals and objectives
  • Targeting the right audiences
  • Conducting effective keyword research
  • Running dynamic search ads
  • Understanding ad testing and extensions
  • Implementing smart bidding strategies
  • Managing account structure
  • Budget management and reporting

£75+ VAT

There are no formal entry requirements for this course.

Your Trainer: Gavin Llewellyn

Gavin Llewellyn is a Chartered Marketer with over 15 years’ experience working across a variety of businesses, both B2B and B2C, agency and client-side. He has also worked within a range of different sectors, including financial services, FMCG, retail, higher education, and software technology.

Gavin has worked and consulted with small and medium-sized companies, as well as national and globally recognised brands, including Nationwide Building Society, PepsiCo International, Volvo and Microsoft. One of the advantages of working with such a diverse group of organisations is the opportunity to learn from one another and find connections and new ways of thinking.

Gavin Llewellyn