Marketers are turning browsers into buyers through online video marketing in ever-increasing numbers. The future of online video marketing will be discussed by addressing four components: compelling content, engagement interactivity, integrated analytics and guaranteed audiences. These practices assist in delivering a more compelling and integrated brand campaign to build premium portfolios and pull away from the rest of the industry. Learn how to apply video strategies to your organisation’s digital marketing campaigns by creating powerful video content, which is sure to entertain, inspire and compel your audience into action. Explore how to distribute content across all channels from online ad networks, movie theaters to local TV outlets. Also, learn to research, measure and optimise the content across all channels for maximum performance.

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Our student online learning system provides learning support for students studying all CIM, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes as well as reading resources, examples and analysis of exam questions and videos provided by The Oxford Learning Lab.

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